Author Archive for: Amir Chitayat

The Best April Fools’ Emails



Our fun loving mascot Moo had us in stitches when she shared these clever April Fools’ day emails with us. Sure, the product offering may not be real, but what these companies did deliver on is much more valuable: brand awareness.

Read MoreApril 1, 2016

Email Marketing: 7.5 Bad Habits to Stop in 2016



As the new marketing year gets rolling, we usually offer tips and advice on email industry trends. Instead, let’s focus on stopping some bad behavior that you may be guilty of. Here’s our top “Don’t Do” list for 2016: 1. …

Read MoreJanuary 26, 2016

Donation Abandonment: How Autism Speaks Increased Donations By 15%



Did you know there’s a simple way to reengage prospects ready to donate to your cause? Wouldn’t you love the chance to increase your online donations by >10% with automation?? Cart abandonment emails is a strategy that has been used …

Read MoreDecember 4, 2015

Tips To Maximize Recoveries During The Holidays



Did you know that Abandonment rates average 65% and as high as >80% during holiday season? Here are 7 key points to maximize your conversions. When implemented correctly, this technology can recover 10%-20% of your abandoners

Read MoreOctober 30, 2015

Email Marketing Metrics Roundup

Email Marketing Metrics


What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?

Read MoreApril 20, 2015

Grow Your List or Wither



Any email marketer knows that an ongoing email acquisition strategy is vital to keep your list steady and growing. Look at your list as a dynamic list that can ebb and flow.

Read MoreFebruary 25, 2015
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