Author Archive for: Amir Chitayat

Email Marketing Metrics Roundup

Email Marketing Metrics


What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?

Read MoreApril 20, 2015

Grow Your List or Wither



Any email marketer knows that an ongoing email acquisition strategy is vital to keep your list steady and growing. Look at your list as a dynamic list that can ebb and flow.

Read MoreFebruary 25, 2015

Your 2015 Email Marketing Checklist


Whether you’re new to email marketing or a savvy sender, here’s some good 2015 tips on getting more out of your email campaigns.

Read MoreJanuary 5, 2015

Increase Ecommerce Sales by >5 Percent With Cart Abandonement


During the holiday season ecommerce cart-abandonment rates will skyrocket to >80% on some sites given the tremendous amount of choices consumers have (as per Tammy Everts from Radware). Whether you are currently using cart abandonment software or just considering the …

Read MoreNovember 25, 2014

What You Need to Know about the Canadian CASL Legislation



If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into effect on July 1, 2014. CASL not …

Read MoreJune 24, 2014

Pop-Ups: Annoying, But Effective!

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When used correctly, pop-ups can maximize your Web site’s effectiveness in generating new prospects and readers.. But before you rush out and slap a pop-up on your site, you need to be aware of the right way to use them.

Read MoreMay 28, 2014
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