What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?
In: List Management
Any email marketer knows that an ongoing email acquisition strategy is vital to keep your list steady and growing. Look at your list as a dynamic list that can ebb and flow.
Whether you’re new to email marketing or a savvy sender, here’s some good 2015 tips on getting more out of your email campaigns.
During the holiday season ecommerce cart-abandonment rates will skyrocket to >80% on some sites given the tremendous amount of choices consumers have (as per Tammy Everts from Radware). Whether you are currently using cart abandonment software or just considering the …
In: Email Marketing
If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into effect on July 1, 2014. CASL not …
When used correctly, pop-ups can maximize your Web site’s effectiveness in generating new prospects and readers.. But before you rush out and slap a pop-up on your site, you need to be aware of the right way to use them.