What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?
Any email marketer knows that an ongoing email acquisition strategy is vital to keep your list steady and growing. Look at your list as a dynamic list that can ebb and flow.
Whether you’re new to email marketing or a savvy sender, here’s some good 2015 tips on getting more out of your email campaigns.
In: Cart Abandonment
Cart Abandonment rates are typically averaging 65% and as high as >80% during holiday season (as per Tammy Everts from Radware). Whether you are a current user of cart abandonment software or just considering the options here are 7 key points …
In: Email Marketing
If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into effect on July 1, 2014. CASL not …
When used correctly, pop-ups can maximize your Web site’s effectiveness in generating new prospects and readers.. But before you rush out and slap a pop-up on your site, you need to be aware of the right way to use them.