If your business sends emails on a regular basis, then you must have asked yourself: What is the shelf life my emails and when are people actually opening them? Let’s examine data from 10 billion emails over 12 months to learn the truth behind email open rates and the best send times.
Case Study | RFID Journal looked to increase its conference registrations by tracking form abandonmers and following up with automated re-engagement emails. Result: 22% of abandoners were converted!
If you are driving traffic to your website and it’s all winding up on your home page that may be the reason why you’re not converting them. A home page isn’t usually the best landing page! Here are 10 tips to help you optimize your landing page for conversion.
A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while PPC and educational webinars also performed well. We were not surprised to see the findings of this report as at OpenMoves we focus on SEO, PPC, and Email Marketing and we know how effective they can be for lead gen and e-commerce.
What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails – provide the biggest bang for your buck! That doesn’t …
Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday season grows nearer, the cart abandonment …