Author Archive for: Amir Chitayat

The Best April Fools’ Emails


Our fun loving mascot Moo had us in stitches when she shared these clever April Fools’ day emails with us. Sure, the product offering may not be real, but what these companies did deliver on is much more valuable: brand awareness.

Read MoreApril 1, 2016

Tips To Maximize Recoveries During The Holidays


Did you know that Abandonment rates average 65% and as high as >80% during holiday season? Here are 7 key points to maximize your conversions. When implemented correctly, this technology can recover 10%-20% of your abandoners

Read MoreOctober 30, 2015

Email Marketing Metrics Roundup

Email Marketing Metrics


What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?

Read MoreApril 20, 2015

Grow Your List or Wither


Any email marketer knows that an ongoing email acquisition strategy is vital to keep your list steady and growing. Look at your list as a dynamic list that can ebb and flow.

Read MoreFebruary 25, 2015

Your 2015 Email Marketing Checklist

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Whether you’re new to email marketing or a savvy sender, here’s some good 2015 tips on getting more out of your email campaigns.

Read MoreJanuary 5, 2015

What You Need to Know about the Canadian CASL Legislation



If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into effect on July 1, 2014. CASL not …

Read MoreJune 24, 2014
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