Author Archive for: Greg DiFalco

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research

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Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

Read MoreSeptember 20, 2016

Are Facebook Ads For You?

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Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — revamped to mirror other paid advertising platforms — offers several ad units and targeting …

Read MoreJune 23, 2016

Google Shopping Campaign Optimization

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In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your Google Merchant Center feed file because not …

Read MoreApril 26, 2016

Leverage 7 NEW Google Ad Extensions

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Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click through, and  help convert customers more effectively. Perhaps as …

Read MoreFebruary 22, 2016

Remarketing to Your Email Subscribers

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With Google’s new Customer Match offering you can now remarket to your email subscribers

Read MoreDecember 21, 2015

How to Promote YouTube Videos in Google AdWords

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How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.

Read MoreSeptember 28, 2015
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