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Digital marketing insights and trends from the OpenMoves team

When You Need To Say You Are Sorry

Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their [...]

Segment Your Address Book Contacts

What are segments? Good email marketing relies on sending relevant content to your contacts. To simplify the process of finding the right contacts for a campaign, we have two types of lists for [...]

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