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Our Blog

Digital marketing insights and trends from the OpenMoves team

By Brian Cooper

In On-Page SEO, SEO

Posted September 20, 2011

PDF Optimization: How Does Google Handle PDFs, How Should You?

Are PDFs good for SEO? Does Google, or Googlebot, crawl PDFs and index them? Do PDF documents rank in Google search results as well as HTML pages? These are good questions which I’m sure you have [...]

By Amir Chitayat

In Email Marketing, Email Marketing News

Posted August 31, 2011

Email & Search – Who is Doing it?

Are email and search still as important as you think? With all the hype about social media let’s take a look at some of the basic online usage for email and search. A recent report from Pew [...]

By Ronen Yaari

In Checklists and Cheet Sheets, SEO

Posted August 31, 2011

Keep Your Website Fresh… With a CMS, Like WordPress

If your website looks like it has cobwebs hanging from the navigation bar, it may be time to update your site with some fresh content. The only reason your customers and prospects will return to [...]

By Brian Cooper

In Local SEO, SEO

Posted August 22, 2011

Google’s Giveaway: Free SEO-Optimized Web Sites for The Taking – Claim Yours Today!

Claim your free business listing on Google Places, today, as part of your local SEO strategy. And it’s not just Google, by the way. Yahoo! and Bing both offer similar local listings for free. If [...]

By Mary Kaufman

In Email List/Newsletter, Email Marketing

Posted August 16, 2011

Stuck in a Rut?

Have your email newsletters become so formulaic and routine that you could do them in your sleep? If that’s the case, you risk putting your readers to sleep. When you send the same thing [...]

By Rose Lanaro

In Email Marketing, Social Media

Posted August 8, 2011

Business Blogs: A Key Entry Point

Some time ago we published a Business Blogging Basics guide to help businesses figure out why they should have a corporate blog, how to manage it, who should write it, and how often they should [...]

By Mary Kaufman

In Email Marketing, Optimization

Posted August 2, 2011

9 Tips on A/B Split Tests

It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, [...]

By Ronen Yaari

In Email Marketing, Re-engagement

Posted July 25, 2011

Use Email Win-Back Campaigns and Find Your Lost Tribe

Email campaigns, no matter how good, typically engage only a small subset of subscribers. A larger percentage of subscribers receive your message, but don’t open the email or click on any [...]

By Amir Chitayat

In Email List/Newsletter, Email Marketing

Posted July 18, 2011

Anatomy of an Email Blast

Want to convert readers into clickers and clients? Here are some best practices for B2C that may turn email into business. Purity Products, a NY based provider of supplements, are active email [...]

By Brian Cooper

In SEO, Technical SEO

Posted July 12, 2011

Quick SEO Fix: Set Your Preferred Domain (Or, URL Canonicalization)

Say your Web site domain is “exampledomain.com.” If a user enters “www.exampledomain.com” or “exampledomain.com” without the “www,” do both work as is? If so, you have a problem.