AdWords

Assisted Conversions – It’s Nice to Contribute!

Assisted Conversion

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A lead or an ecommerce order often has many contributing sources over several clicks to the website until the conversion occurs. Which should get the credit for that assisted conversion?

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Read MoreJuly 14, 2017

Google AdWords & Bing Ads – Forever Linked!

Google AdWords and Bing Adds

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Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

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Read MoreFebruary 10, 2017

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research

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Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

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Read MoreSeptember 20, 2016

Are Facebook Ads For You?

promoted video ad

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Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — revamped to mirror other paid advertising platforms — offers several ad units and targeting …

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Read MoreJune 23, 2016

Leverage 7 NEW Google Ad Extensions

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Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click through, and  help convert customers more effectively. Perhaps as …

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Read MoreFebruary 22, 2016