Content

Anatomy of a Blog Post

How to Write Content for Maximum SEO

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Constructing a blog post for easy reading and maximum impact takes thought and planning. Here then, are some tips on how to structure posts in a way that will engage visitors, encourage them to spend more time browsing deeper, and increase the likelihood they will share your posts.

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Read MoreFebruary 1, 2017

Integrate & Innovate: Broaden Your Marketing Campaigns

Innovate

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You’re a small business marketer regularly sending a monthly newsletter to your prospect list. You have been emailing for a while now, you’ve developed your brand with your contacts, and now you want to step up your game plan. You …

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Read MoreJuly 26, 2016

The Most Common SEO Pitfalls – Part 2

SEO

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In the first post on this topic, I touched on several common SEO pitfalls: Assigning primary ownership for the website to the wrong department Using a custom platform without good reason Not assigning appropriate resources to keep your site dynamic …

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Read MoreJune 9, 2016

The Most Common SEO Pitfalls – Part 1

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As a search marketing agency, we hear a lot of SEO success stories and many tales of misery and woe as well. SEO takes planning and thought. It is never a “set it and forget it” deal. But still, sometimes …

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Read MoreMay 24, 2016

Open Your Email – What’s in it For Me?

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The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the newsletter, which may or …

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Read MoreApril 27, 2016

Blog, Tweet, Repeat: 5 Blog Posting Secrets No One Told You

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When possible add questions into your blog headline to entice the reader. Did we allure you with our headline? If you’re still reading this then there you go.

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Read MoreMarch 10, 2016
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