Anatomy of a Blog Post

How to Write Content for Maximum SEO


Constructing a blog post for easy reading and maximum impact takes thought and planning. Here then, are some tips on how to structure posts in a way that will engage visitors, encourage them to spend more time browsing deeper, and increase the likelihood they will share your posts.

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Read MoreFebruary 1, 2017

Integrate & Innovate: Broaden Your Marketing Campaigns



You’re a small business marketer regularly sending a monthly newsletter to your prospect list. You have been emailing for a while now, you’ve developed your brand with your contacts, and now you want to step up your game plan. You …

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Read MoreJuly 26, 2016

The Most Common SEO Pitfalls – Part 2



In the first post on this topic, I touched on several common SEO pitfalls: Assigning primary ownership for the website to the wrong department Using a custom platform without good reason Not assigning appropriate resources to keep your site dynamic …

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Read MoreJune 9, 2016

The Most Common SEO Pitfalls – Part 1


As a search marketing agency, we hear a lot of SEO success stories and many tales of misery and woe as well. SEO takes planning and thought. It is never a “set it and forget it” deal. But still, sometimes …

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Read MoreMay 24, 2016

Open Your Email – What’s in it For Me?

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The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the newsletter, which may or …

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Read MoreApril 27, 2016

Blog, Tweet, Repeat: 5 Blog Posting Secrets No One Told You


When possible add questions into your blog headline to entice the reader. Did we allure you with our headline? If you’re still reading this then there you go.

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Read MoreMarch 10, 2016
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