Google

Google AdWords & Bing Ads – Forever Linked!

Google AdWords and Bing Adds

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Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

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Read MoreFebruary 10, 2017

Social Media and Google: A Powerful Social Media Combo

Social Media & Google Plan

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Let’s go back to the basics and examine the backbone of this powerful social media combo.

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Read MoreDecember 8, 2016

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research

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Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

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Read MoreSeptember 20, 2016

Google Shopping Campaign Optimization

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In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your Google Merchant Center feed file because not …

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Read MoreApril 26, 2016

Local Search for Business Owners – How to Get Started

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Google devotes significant space to popular local companies. Further, Google tailors search results to the individual searcher, taking geographic location into account. So local is powerful and important to your business!

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Read MoreJanuary 11, 2016

How to Promote YouTube Videos in Google AdWords

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How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.

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Read MoreSeptember 28, 2015
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