Cart Abandonment

Anatomy of a Cart Abandonment Email



More than 60% of website visitors abandon their shopping carts and a large percentage of them do not come back to complete their purchase which means lost sales. One of the most important parts of converting a “visitor” to a “buyer” is finding a way to bring shoppers back after they have abandoned and help them to complete their order. With Cart Abandonment emails, you can do just that, but you have to have the right pieces.

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Read MoreMarch 23, 2016

Donation Abandonment: How Autism Speaks Increased Donations By 15%



Did you know there’s a simple way to reengage prospects ready to donate to your cause? Wouldn’t you love the chance to increase your online donations by >10% with automation?? Cart abandonment emails is a strategy that has been used …

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Read MoreDecember 4, 2015

Tips To Maximize Recoveries During The Holidays



Did you know that Abandonment rates average 65% and as high as >80% during holiday season? Here are 7 key points to maximize your conversions. When implemented correctly, this technology can recover 10%-20% of your abandoners

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Read MoreOctober 30, 2015

LassoBack – Every Visitor Counts

LassoBack OM3

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Create, deploy and track cart recovery and other email marketing campaigns all from one interface using the new OpenMoves cart & browse abandonment platform, LassoBack. Recapture those lost sales, add revenue to your bottom line by lifting sales by an expected 10% to 20%…

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Read MoreJuly 30, 2014

RFID Journal Recovered 22% Abandoned Registrations Using LassoBack

RFID Case Study

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Case Study | RFID Journal looked to increase its conference registrations by tracking form abandonmers and following up with automated re-engagement emails. Result: 22% of abandoners were converted!

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Read MoreJanuary 9, 2014

Maximize Your ROI With Triggered Emails

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What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails – provide the biggest bang for your buck! That doesn’t …

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Read MoreMay 24, 2013
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