PPC and Remarketing

Assisted Conversions – It’s Nice to Contribute!

Assisted Conversion

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A lead or an ecommerce order often has many contributing sources over several clicks to the website until the conversion occurs. Which should get the credit for that assisted conversion?

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Read MoreJuly 14, 2017

Case Study: Ranking #1 for one of the Toughest Local Keywords

case study paragon locksmith local SEO

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Case Study: Paragon Security selected OpenMoves to help them rank in cities where they may not be physically located. Now, Paragon holds the #1 local pack rank for “New York Locksmith,” has doubled organic traffic, and is generating qualified and valuable leads for under $25 each from AdWords.s has lead to heavy competition and aggressive, sometimes black-hat SEO for locksmith local searches.

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Read MoreJune 8, 2017

Google AdWords & Bing Ads – Forever Linked!

Google AdWords and Bing Adds

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Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

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Read MoreFebruary 10, 2017

Case Study: How Signature Auto Grew its Leads by 63%!

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Signature Auto case study that was able to increase its leads, traffic, and sales as a result of a focused online marketing strategy leveraging Local SEO and SEM (PPC) strategies.

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Read MoreNovember 4, 2016

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research

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Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

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Read MoreSeptember 20, 2016

Are Facebook Ads For You?

promoted video ad

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Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — revamped to mirror other paid advertising platforms — offers several ad units and targeting …

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Read MoreJune 23, 2016
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