PPC and Remarketing

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research


Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

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Read MoreSeptember 20, 2016

Are Facebook Ads For You?

promoted video ad

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Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — revamped to mirror other paid advertising platforms — offers several ad units and targeting …

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Read MoreJune 23, 2016

Google Shopping Campaign Optimization



In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your Google Merchant Center feed file because not …

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Read MoreApril 26, 2016

Google Drops Sidebar Ads – What it Means for Small Business

Google new


Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean for you as an owner of a small business, and your AdWords strategy?

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Read MoreMarch 21, 2016

Leverage 7 NEW Google Ad Extensions

hand gears


Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click through, and  help convert customers more effectively. Perhaps as …

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Read MoreFebruary 22, 2016

Remarketing to Your Email Subscribers



With Google’s new Customer Match offering you can now remarket to your email subscribers

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Read MoreDecember 21, 2015
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