PPC and Remarketing

Google AdWords & Bing Ads – Forever Linked!

Google AdWords and Bing Adds


Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

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Read MoreFebruary 10, 2017

Case Study: How Signature Auto Grew its Leads by 63%!


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Signature Auto case study that was able to increase its leads, traffic, and sales as a result of a focused online marketing strategy leveraging Local SEO and SEM (PPC) strategies.

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Read MoreNovember 4, 2016

Pay-Per-Click Keyword Types – A Beginner’s Guide

Keyword Research


Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …

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Read MoreSeptember 20, 2016

Are Facebook Ads For You?

promoted video ad

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Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — revamped to mirror other paid advertising platforms — offers several ad units and targeting …

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Read MoreJune 23, 2016

Google Shopping Campaign Optimization



In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your Google Merchant Center feed file because not …

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Read MoreApril 26, 2016

Google Drops Sidebar Ads – What it Means for Small Business

Google new


Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean for you as an owner of a small business, and your AdWords strategy?

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Read MoreMarch 21, 2016
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