The 8 Essential Steps to Effective SEO on a New Site

web planning


It’s much easier to bake SEO in from the start than to retrofit it later. Follow these 8 essential steps to a successful SEO strategy: Keyword Discovery, Plan your Content Strategy, Prioritize your Content, Plan Effective Calls-to-Action…

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Read MoreApril 29, 2014

Do You Have a Long Term SEO Plan?

SEO Strategy


SEO is not mystical. There is really only one goal – make your site the best in your market. But the actual day to day work of SEO requires planning and often-times, expert execution. What’s your SEO plan look like? Of course, every web site is unique so you can’t copy your SEO strategy from a standard template and assume that this will work…

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Read MoreFebruary 25, 2014

SEO Strategies for 2014

SEO in 2014


It’s time to plan for SEO success in the New Year. The very first thing you need to do for your 2014 SEO plan is have a good idea as to what’s been working for you and what hasn’t. Then, give some thought to recent Google updates and algorithm changes — and the impact these could have on your rankings. From there you want to make sure to track your key landing pages, target the right keyword phrases, offer content with unique value and …

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Read MoreFebruary 1, 2014

SEO for Inventory and Seasonal Changes

Ecommerce optimization for the holidays


Think permanence and usability for maximum SEO impact. How do successful Ecommerce sites maintain the SEO value for items that are added, items removed. Items go out of stock temporarily and items are discontinued? Don’t play hide-and-seek with your products nor your URLs. Don’t invest SEO effort to rank, just to yank the content again later.

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Read MoreDecember 6, 2013

How to Drive Your SEO Car Without Keyword Data

Google Road


Google is now encrypting ALL organic keyword data from Google searches. In this post, we’ll talk about what this means, why Google did this, and how you should prepare.

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Read MoreOctober 1, 2013

New Advanced Segments in Google Analytics



Google has made significant changes to the Advanced Segments tool in the Analytics Dashboard that include both new functionality and reorganization of the old interface and functions.

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Read MoreSeptember 17, 2013
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