SEO and Pay-Per-Click

Our Search Engine Marketing (SEO & PPC) clients find us after searching (no pun intended) for a company that avoids shrouding its SEM methods  in mystery, dark arts and jargon. Instead they want:

  • To be found over and over by the right prospects whether local or national
  • Increase the conversions of new customers and leads
  • A non-cookie cutter approach to SEM
  • Enhance their social footprint

There are two ways to get this done: SEO — organic search — which all of our clients need and PPC (Pay-per-Click) that a select group of companies can leverage profitably.  SEO is a long term strategy that can yield great Google ranking over time, while PPC can work its magic overnight when you need an immediate front page presence. Each has their place and unique strategy:

SEO services include:

  • Understanding your business, competitive landscape and sales processes
  • Comprehensive analysis of KW and competitors
  • Page by page site optimization of keywords, metas, content
  • Link building to generate meaningful traffic from industry sites
  • Local optimization, YouTube channel, and social strategy
  • Monthly executive report on what works and future recommendations

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PPC services include:

  • Strategize a PPC campaign for lead generation or e-commerce
  • Analyze and recommend KW based on cost and conversion
  • Customized multiple ads for each ad group of products or services
  • Create destination landing pages to mirror the ad and convert
  • Remarketing banner ads to reach browsers after their visits
  • Ongoing bid optimization using A/B and MVT testing

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SEM marketing is a lifestyle. It’s an approach that takes time to evolve based on results, but very worthwhile when you get it right. We have the expertise, process and tools to help you get it right.

Call or send us an email for a no-obligation SEM audit, or dive into the details of our SEO and PPC processes.