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As we all reflect on ’21 it’s our turn to make a few predictions in '22. Read OM predictions for performance marketing in the year ahead.

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

Nowadays, the predominant social media marketing structure relies a lot on promoted (paid) posts. They are a great tool for businesses to get extra awareness for the content they publish. [...]

Earlier this year, Google released a document titled “Account Structure Best Practices for Modern Search.” Google releases guidance like this pretty often, so this PDF was not a huge news item in [...]

For the second consecutive year, performance marketing firm OpenMoves has been named to the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The [...]

The importance of SEO is not up for serious debate anywhere. However, SEO is an umbrella term that encompasses everything that can be done to improve a website’s search engine ranking. There are [...]

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

While platforms are battling for the video space, a retail giant is sticking to images and looking to gain the social media shopping market. And they have the upper hand on that. Amazon Posts is [...]

It’s been about 8 weeks since Apple pushed the iOS14.5 update live for iPhones and iPads around the world. Everyone in the PPC industry was waiting for this update to launch and anticipating [...]