Testing ChatGPT Operator for Google Ads Tasks
OpenAI’s Operator is a new tool for ChatGPT Pro users, enabling AI-powered web browsing and task automation. Unlike traditional ChatGPT, it functions as an AI agent accessible via a browser. [...]
Digital marketing insights and trends from the OpenMoves team
OpenAI’s Operator is a new tool for ChatGPT Pro users, enabling AI-powered web browsing and task automation. Unlike traditional ChatGPT, it functions as an AI agent accessible via a browser. [...]
Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to commence January 2025 onwards. First off, there are likely more questions [...]
The digital world is always changing with new tech and trends. For B2B businesses trying to capture leads online, adapting to these shifts is critical. This post explores key B2B SEO trends [...]
Email marketing thrives on precision, and segmentation is the secret sauce that transforms generic campaigns into highly personalized experiences. In Best Segments to Use and Monitor in [...]
The Google Ads platform has fundamentally changed over the last 36 months. Some changes have been subtle and ongoing, others dramatic and singular. Moving into 2025 OpenMoves aims to present and [...]
Getting noticed among endless scrolls of content can be challenging; you have just a split second to capture someone’s attention before they swipe away. That’s why a powerful hook—a [...]
Today’s media buying strategies have become complex. Opaque campaign types and audience targeting strategies obscure the actual media that is being purchased. Post-click performance analysis is [...]
“46% of all Google searches have local intent” (WebFX: https://www.webfx.com/local-seo/statistics/). For businesses with brick-and-mortar locations, a robust multi-location SEO strategy is [...]
Email remains one of the most powerful tools brands can use to engage with their audience. However, the line between effective communication and overwhelming clutter can often become blurred. [...]
The Basics of Migration to Automated Bidding Here’s a common statement you might hear from a Google Ads professional: “Our manual CPC campaigns just stopped performing. CPA bidding dominates [...]
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