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In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM's VP of Paid Media [...]

As we look forward to the year ahead its always valuable to look back at your creative campaigns and learn from their performance. We’ve gathered a few of our top performing ads, landing pages [...]

Wondering how to take your SEO efforts to the next level? Look no further than PPC data. Use these 9 actionable tips. 

As we enter 2023, it’s important for businesses to consider their email marketing strategies in order to remain competitive and effectively reach their target audience. In today’s [...]

Here are five strategies that you can use to improve your performance marketing through a downward trend at the macro level.

Introduction: The Basics of PPC + CRM Integration Success in lead generation and B2B marketing relies on getting qualified leads that convert into customers. Many lead gen campaigns fail because [...]

What is dark mode for email? In dark mode, an email program takes an email designed with a light background and dark text and inverts it to a dark background with light text.  Who is using [...]

It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]

Want to generate new leads? Do you also want the ability to view data from your digital campaigns all in one place? Well, you asked, and Google heard because they’ve recently added PMax campaigns [...]