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Google has recently announced the launch of a new fundamental campaign type in Google Ads: Demand Gen campaigns. This is first new campaign type since Performance Max and will have a major impact [...]

AI or “Artificial Intelligence” has been the talk of the town and it’s the same for the email marketing world, but AI has been around for a while. AI is already used for many aspects of Email [...]

Performance marketing is an ideal industry to take advantage of AI. That’s because much of what we do involves using data to guide decision-making when creating campaigns. 

Which is more effective—brand marketing or performance marketing?  A recent article from Harvard Business Review suggests that brand and performance marketing aren’t mutually exclusive. In [...]

Chat GPT is quickly transforming the world of digital advertising. Here are 4 helpful tips on how you can harness this powerful tool to enhance your PPC strategy.

Google’s AI Search product, currently being called Search Generative Experience, is now live for many users through Google Labs. This is Google’s first significant launch and integration of “AI [...]

Marketing professionals are increasingly recognizing the value of effectively using generative AI, and OpenMoves is no exception. By leveraging the power of this technology, we are able to [...]

At the latest Google I/O conference, Google announced and demonstrated the next generation of Google Search that now incorporates Artificial Intelligence. In a blog post titled “Supercharging [...]

Unlocking the power of performance marketing channels should be on every marketer’s to-do list. In this blog post, we’ll cover the basics of performance marketing and why it’s essential for brand [...]

AI has been rapidly transforming the digital marketing landscape, and one of the most exciting developments is OpenAI's ChatGPT. This powerful AI-driven tool is changing the game for Google Ads [...]