9-Step Social Media Plan For Marketers and Business Owners
Integrated Online Marketing Plan
Whether your brand is just getting started with online marketing or re-aligning for the new year, the following foundation is essential before incorporating social media into a comprehensive and complete online marketing plan.
According to Techcrunch “there are now more devices connected to the Internet then there are people on earth.”
This explosion of mobile technology has enabled the assimilation of social media into our everyday lives. Consumers are watching TV with their Droids, iPhones, and iPads. As a result, they are online more often, and for longer amounts of time.As a brand looking to connect with these consumers, your evolution into online marketing has become, dare we say it again…inescapable.
It is time to enter the social media arena and join your target market on the web. They are already there sharing experiences with others about brands, products, and services, so why not join the conversation?
9-Step Process for Social Media Success
So where does social media fit into all of this Social media is the enabler of the internet. Its role is to magnify your existing online presence and amplify ALL of your other branding and marketing efforts. It plays a key role in delivering qualified traffic to the top of the online sales funnel.
Social media allows brands and consumers the rare opportunity to join online conversations, where they can ask and answer questions, offer product guidance and ultimately forge deeper customer-brand relationships. An ongoing process that is continually building upon itself.
Begin by reviewing your business objectives and goals for using social media. Then use the steps below to incorporate social media into your marketing plan and most importantly, work your plan.
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