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Archives

Author Archive for: "Brian Cooper"
Brian Cooper
  • SEO
  • PPC
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Blog Topics
9 Ways to Use PPC data to Drive More SEO Traffic 
By Brian Cooper
In SEO, SEO Strategy
Posted December 13, 2022

9 Ways to Use PPC data to Drive More SEO Traffic 

Wondering how to take your SEO efforts to the next level? Look no further than PPC data. Use these 9 actionable tips. 

READ MORE
What is Technical SEO? A Guide for Small Business Owners
By Brian Cooper
In SEO, Technical SEO
Posted January 27, 2022

What is Technical SEO? A Guide for Small Business Owners

If you are looking for better ways to use SEO, this guide can help. Here is the answer to the question, "What is technical SEO?" for small business owners.

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5 Reasons Why Video Testimonials Are Better Than Written Ones
By Brian Cooper
In Video Marketing
Posted January 22, 2021

5 Reasons Why Video Testimonials Are Better Than Written Ones

Reviews and testimonials are essential to any business. That is an indisputable fact, in an age where people will research online before buying any product or service.

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SEO: Latest Corona Virus Updates
By Brian Cooper
In SEO, SEO Strategy
Posted May 22, 2020

SEO: Latest Corona Virus Updates

As the pandemic evolves, we are monitoring the effect on our SEO clients and organic search trends in general, whether local or national. Visit this page for regular SEO related COVID-19 updates.

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Don’t Stop Your SEO
By Brian Cooper
In SEO, SEO Strategy
Posted April 3, 2020

Don’t Stop Your SEO

SEO is a zero-sum game. When you lose rankings, another site wins in the SERPs (search engine results page). If you don't stay on top of your SEO your competition will. On the other hand, if you [...]

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The Most Common SEO Pitfalls
By Brian Cooper
In SEO, SEO Strategy
Posted July 15, 2019

The Most Common SEO Pitfalls

A successful SEO strategy takes planning, especially during the site design stage. Misconceptions about search marketing or errors in planning can sometimes lead your efforts astray, leaving you [...]

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How to Build an SEO Plan for Your Website
By Brian Cooper
In SEO, SEO Strategy
Posted January 3, 2019

How to Build an SEO Plan for Your Website

SEO is not mystical. There is really only one goal – make your site the best in your market. But the actual day to day work of SEO requires planning and often-times, expert execution. What’s your [...]

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PPC and SEO are Converging – Do You Have a Strategy?
By Brian Cooper
In SEO, SEO Strategy
Posted January 24, 2018

PPC and SEO are Converging – Do You Have a Strategy?

Search pundits are always saying SEO is dead. Paid search results occupy more and more spaces previously reserved for organic results. Still, not only is SEO alive and kicking, but PPC and SEO [...]

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Yes, you heard me – I said VOICE SEARCH SEO!
By Brian Cooper
In SEO, SEO Strategy
Posted July 18, 2017

Yes, you heard me – I said VOICE SEARCH SEO!

A voice search on Google often results in a dictated direct response. Better that than a bunch of links to more or less relevant sites. When Google knows where you are and understands your query [...]

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Anatomy of a Blog Post
By Brian Cooper
In SEO, SEO Content
Posted February 1, 2017

Anatomy of a Blog Post

Constructing a blog post for easy reading and maximum impact takes thought and planning. Here then, are some tips on how to structure posts in a way that will engage visitors, encourage them to [...]

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