The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]