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Author Archive for: "Lisa"
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Blog Topics
Three YouTube Targeting Strategies To Drive Conversions
In Google Ads | Social Media Marketing
Posted

Three YouTube Targeting Strategies To Drive Conversions

By Lisa Green

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

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Incorporating CRM Data into Your Google Ads Data
In Google Ads | PPC and Remarketing
Posted

Incorporating CRM Data into Your Google Ads Data

By Lisa Green

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

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Writing Google Ads Copy for Education Clients
In PPC and Remarketing
Posted

Writing Google Ads Copy for Education Clients

By Lisa Green

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

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Three Ways to Use In-Market Audiences for Search Campaigns
In PPC and Remarketing
Posted

Three Ways to Use In-Market Audiences for Search Campaigns

By Lisa Green

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]

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