Case Study: Netsmart
Netsmart is a national leader in providing solutions, software and support to healthcare organizations serving communities like behavioral health, home care, and many others. Netsmart serves 560,000 users and 25,000+ organizations across the United States and has been operating for nearly 50 years.
LinkedIn website users
PPC leads at below-target CPL
OpenMoves worked with Netsmart to plan and implement a complex multi-channel PPC and SEO approach focused on lead generation for enterprise healthcare clients. The goal was to increase relevant traffic, engagement, leads, while reducing cost per lead (CPL). The OpenMoves lead generation program included Google Ads, Bing Ads, LinkedIn Ads and a full SEO solution.
Healthcare technology is a very fast growing sector as providers of all types work to computerize medical records and leverage technology to provide better care. The sector is highly competitive, highly regulated, and requires selling to sophisticated executive decision makers.
To generate competitive advantage for Netsmart, OpenMoves employed a range of precision tactics including,
“OpenMoves has been a fantastic partner in planning and executing an effective multi-channel marketing campaign that really matched our needs and goals. The OpenMoves team felt like an extension of my team, always responsive and with deep expertise in B2B marketing.”
– Vince Koehle, VP of Marketing
Working in an enterprise SEO landscape requires more than just keywords and links. A successful SEO program for B2B enterprise requires effective communication across multiple stakeholders and internal teams, sophisticated planning around resource allocation, and effective sharing of industry-specific terminology and market details. To succeed in this challenging landscape OpenMoves has a strategic approach that includes,
OpenMoves is proud to partner with Netsmart and other enterprise B2B firms to plan, launch and optimize effective digital lead generation campaigns. Our deep tactical expertise combined with an experienced team that understands how to get things done in an enterprise environment is what enables us to drive results in complex and competitive industries.