Case Study: Revactin
Revactin is a natural, daily supplement for men that supports erectile function. Revactin helps men support and maintain healthy sexual and erectile function throughout their lives through a proprietary formulation of scientifically proven ingredients including L-citrulline, muira puama, paullinia cupana and ginger.
Revactin is the culmination of more than a decade of research by an esteemed international team of leading doctors and scientists including Dr. Jacob Rajfer, a leading expert on erectile health and function whose work has been utilized in the development of products such as Viagra.
In working with OpenMoves, Revactin’s goal was to develop a digital paid media strategy on performance marketing channels including Facebook, Google and Amazon to drive awareness, sales and loyal subscribers. OpenMoves also provided marketing automation strategy and ongoing production to help Revactin stay top-of -mind with its prospects and customers.
Revenue: Multiple Consecutive All-time Highs
Facebook PPC Efficiency
Amazon Business Revenue
YoY First-time Sales
Growth Email Marketing Revenue
“The OpenMoves team was very effective at getting a PPC strategy built and running for Revactin. Where we’d previously struggled to even get ads to serve and deliver, OpenMoves was not only able to get our accounts online but generating a positive ROAS and substantially growing the business. The OpenMoves team was professional, knowledgeable, and gave us great advice.”
-Josh Oboler, COO Revactin
Email marketing is one of the best methods to nurture a prospect to an order as well as stay top of mind for renewals of services. OpenMoves leveraged the Klaviyo email platform and Shopify backend to create a variety of automated emails such as welcome series, cart abandonment, and browse abandonment emails that helped increase conversions. Additionally, regular ad-hoc emails and top of mind drips were effective in increasing customer retention. Ongoing improvements in automation, messaging, and segmenting has helped increase email marketing sales by 30%.
Revactin was a fun and challenging PPC project for OpenMoves. Though our team has substantial experience working with supplements and other health products this was our first experience with the erectile support category and brought us a number of unique challenges across channels and creative. The OpenMoves PPC is available for new client opportunities in the supplements and ED industry. If you need profitable ecommerce marketing that lasts more than 4 hours, contact the OpenMoves team today.