Catch the Drip
Each month, we scour the web to find news articles with tips and tricks to improve your e-marketing. With our focus this month on ratcheting up response rates, check out the following expert advice on using autoresponders, personalization and drip campaigns to get the best responses from your new subscribers.
So, someone clicked the “magic button” – “Add Me to Your List.” Now what? You’d better make sure that you give your new subscribers the attention they deserve and a positive experience. Response rates are highest in the first month after subscription, so learn how to make the most of a limited attention span in Practical eCommerce’s article on Optimizing the New Subscriber Experience.
Don’t make a new subscriber wait up to a month to hear from you – start now to make a solid first impression. Imagine this scenario: someone signs up for your list today. Tomorrow, send them a personalized welcome email or your most current newsletter. It’s easy when you have an autoresponder set up. When you create a series of “canned” messages that are sent to new subscribers at regular intervals, it’s called a Drip Campaign. This article from Marketing-Schools.org explains the various kinds of drips, their benefits, and how they can help with relationship building and customer service.
Make it personal. Your readers all have their own unique interests. Ask subscribers to tell you about them when they sign up, and you can personalize the emails you send them. Read this report in DMNews to see how Powell’s Books used personalization to increase open rates 70%!
Take advantage of being top of mind for your new subscribers and nurture the relationship via drip campaigns and personalization. Contact us for more information.