About once a month we ask our team to note a few articles they’ve liked recently. Some are directly related our practice of digital marketing, SEO, PPC, social media, email marketing and so on. [...]
The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]
You’ve just been assigned the task of designing your company’s newsletter. If it’s your first or you’ve lost count as to how many, take comfort that every great newsletter [...]
You don’t have to be a large company with a great brand to deliver an automated, personalized, one-to-one customer experience. Here’s a quick overview of the most important email trends for the [...]
As the year is coming to a close we wanted to share with you our most popular blog posts of the year on improving your conversion rate. These top posts of 2012 look at how to best use email, PPC, [...]
Of course we all want to beef up the traffic to our Web sites, especially traffic from natural or organic search. But let me back up a minute. Do you even use any analytics package on your Web [...]
Yesterday I attended the Email Live conference in NYC and listened to lots of email experts and wanted to share with you a few pearls. Email is alive and well To me it’s obvious that email [...]
If your website looks like it has cobwebs hanging from the navigation bar, it may be time to update your site with some fresh content. The only reason your customers and prospects will return to [...]
Have you ever clicked on a link in your email or Web site and been sent to a PDF page for more information? Hopefully you had the latest Adobe plug-in and some extra time to wait for the PDF doc [...]
1. Contact info. Believe it or not, users may actually want to contact you. Don’t hide your contact details; savvy users know this is a sure sign of a scam. If you want a relationship with [...]
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