Email

This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]

Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]

Apple’s taking its pro-privacy stance to the streets with its iOS 14 update. The reset brings a number of changes, some of which might make marketers more than a little anxious.

It may only be September but that’s only 2 months away from the holidays. This year is going to be much different from other years. Most big store retailers will be closing stores and focusing on [...]

Email marketing is an important tool for reaching customers and prospects. But to have the right impact, it’s critical that you understand the profile and intentions of your contacts

As the pandemic evolves, our inboxes, social media and websites are starting to fill up

G2.com has named OpenMoves' OM3 email marketing platform Momentum Leader, High Performer, Easiest Admin/Usability, and Easiest to do Business with, for Small and Mid-Market Businesses.

Your open and click rates are good indicators as to how your subscribers are engaging with your brand and how well your campaigns are performing as well as an indicator for your inbox placement. [...]

As a marketer, the information in your CRM and eCommerce is vital data. Without it, you won’t be able to target your customers, or know how your activity is performing. The information in your [...]

So, you’re testing your emails, discovering what your customers are most responsive to. You should already be seeing an uplift in the number of opens your emails are getting, but how do you get a [...]