What is dark mode for email? In dark mode, an email program takes an email designed with a light background and dark text and inverts it to a dark background with light text. Who is using [...]
It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]
Now that we're collectively visiting brick and mortar stores less frequently - likely a permanent shift - the customer experience must transition to the digital space. Email is the tactic best [...]
This fall, Apple’s iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in [...]
Sending out campaigns is the easier part of email marketing. Figuring out when to change things up or what to spend more time on can be tricker. However, digging up insights into hits and misses [...]
Apple’s taking its pro-privacy stance to the streets with its iOS 14 update. The reset brings a number of changes, some of which might make marketers more than a little anxious.