When You Need To Say You Are Sorry
Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their [...]
6 Steps Toward Email Re-Engagement
Are the inactive members of your address book tantamount to zero or potential opportunity? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical [...]
Strategies to Reduce Opt-Outs
Reduce the number of readers heading for the ‘unsubscribe’ button! Email marketing continues to gain popularity as an attractive and affordable method of connecting with existing and [...]
Use Email Win-Back Campaigns and Find Your Lost Tribe
Email campaigns, no matter how good, typically engage only a small subset of subscribers. A larger percentage of subscribers receive your message, but don’t open the email or click on any [...]
