It’s a fact: One in every four of your email subscribers will stop engaging with your content. Often, a lost customer will show signs of becoming an inactive subscriber before dropping off, yet [...]

By Amir Chitayat

In Email Marketing, Re-engagement

Posted September 13, 2012

When You Need To Say You Are Sorry

Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their [...]

By Ronen Yaari

In Email Marketing, Re-engagement

Posted June 5, 2012

6 Steps Toward Email Re-Engagement

Are the inactive members of your address book tantamount to zero or potential opportunity? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical [...]

By Ed Conolly

In Email Marketing, Re-engagement

Posted December 6, 2011

Strategies to Reduce Opt-Outs

Reduce the number of readers heading for the ‘unsubscribe’ button! Email marketing continues to gain popularity as an attractive and affordable method of connecting with existing and [...]

By Ronen Yaari

In Email Marketing, Re-engagement

Posted July 25, 2011

Use Email Win-Back Campaigns and Find Your Lost Tribe

Email campaigns, no matter how good, typically engage only a small subset of subscribers. A larger percentage of subscribers receive your message, but don’t open the email or click on any [...]

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