Local SEO

Google continues to implement new features in their never-ending attempts to optimize the online user experience. Recent efforts involve Google My Business, now known as Google Business Profile. [...]

In July, I attended MozCon 2018, a digital marketing conference in Seattle WA. During these 3 days I was able to meet and learn with marketers, SEOs, reps from digital agencies, and business [...]

What do you envision when someone talks about SEO? For the average person, it’s probably optimizing website elements, blogging and writing content, and perhaps optimizing for conversions. But [...]

As digital marketers, SEO practitioners, and business owners, we want to take advantage of any tools Google provides to speak directly to potential new clients. Google My Business is one of those [...]

Google devotes significant space to popular local companies. Further, Google tailors search results to the individual searcher, taking geographic location into account. So local is powerful and [...]