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Designing for Mobile…
By Amy Chan
In Email, Mobile Optimizaiton
Posted June 29, 2018

Designing for Mobile…

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

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Tips and Cheats for Mobile and Desktop Email Design
By Amy Chan
In Email, Mobile Optimizaiton
Posted July 21, 2017

Tips and Cheats for Mobile and Desktop Email Design

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

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Mobile Email is the NEW Social
By Therese Montanile
In Email, Mobile Optimizaiton
Posted December 8, 2013

Mobile Email is the NEW Social

I’m a certified email geek but apparently I’m not alone. At the first annual Email Design Conference (TEDC13), Litmus invited the London, San Francisco and Boston Metro communities in three [...]

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How Mobile Are Your Emails?
By Ronen Yaari
In Email, Mobile Optimizaiton
Posted November 6, 2013

How Mobile Are Your Emails?

How do your prospects and customers read your email? If more than 20% of your readers are using mobile to read your email, it may be time to re-think your design strategy.

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By Amir Chitayat
In Email, Mobile Optimizaiton
Posted April 6, 2013

Smartphone Update: iPhone vs Android Open Rates

The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, [...]

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By Amir Chitayat
In Email, Mobile Optimizaiton
Posted April 12, 2012

iPhone vs. Android Email Open Rates

When you review your email marketing stats have you noticed that iPhone users typically show higher email open rates than Android phones? Given that Android phones have 3X more market share in [...]

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By Rose Lanaro
In Email, Mobile Optimizaiton
Posted July 9, 2011

Mobile Marketing Puts the ‘R’ Back in ‘CRM’

Email marketing to smartphones offers innovative ways to interact with prospects and clients, lending real meaning to customer relationship management — putting the ‘R’ back into CRM. Given [...]

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