Posted
Designing for Mobile…
By Amy Chan
Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]
Posted
Tips and Cheats for Mobile and Desktop Email Design
By Amy Chan
Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]
Posted
Mobile Email is the NEW Social
I’m a certified email geek but apparently I’m not alone. At the first annual Email Design Conference (TEDC13), Litmus invited the London, San Francisco and Boston Metro communities in three [...]
Posted
How Mobile Are Your Emails?
By Ronen Yaari
How do your prospects and customers read your email? If more than 20% of your readers are using mobile to read your email, it may be time to re-think your design strategy.
Posted
Smartphone Update: iPhone vs Android Open Rates
The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, [...]
Posted
iPhone vs. Android Email Open Rates
When you review your email marketing stats have you noticed that iPhone users typically show higher email open rates than Android phones? Given that Android phones have 3X more market share in [...]
Posted
Mobile Marketing Puts the ‘R’ Back in ‘CRM’
By Rose Lanaro
Email marketing to smartphones offers innovative ways to interact with prospects and clients, lending real meaning to customer relationship management — putting the ‘R’ back into CRM. Given [...]
