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Views, Forwards and Estimated Forwards
This article answers a question frequently asked about our engagement metrics: What are Views and Forwards and how are they different than Estimated Forwards? To understand the difference between [...]
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The Skinny on Segmentation
By Amy Chan
One of the best methods to maximize results from your email campaigns is to segment your readers and send them relevant emails based on their data, actions or lack of actions, rather than treat [...]
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Sharing your campaigns and getting followers via Email Marketing
Our social sharing and social linking tools make it easy for subscribers to share your campaigns with their social networks and follow your own social media profiles. The OM3 drag and drop editor [...]
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How to Manage Suppressed Contacts
By Amy Chan
Sometimes the best intentions lead to the worst results. When a recent and valiant effort to manage a large list of email addresses turned into a desperate support call, OpenMoves was able to [...]
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How to Create Reusable Content Blocks
By Mary Kaufman
Do you often use a collection of elements over and over again when creating templates or campaigns, wishing you could somehow save them to simply drag and drop in the future? If the answer is [...]
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How to Maximize Analysis with OM3 Reporting Tools
By Mary Kaufman
OpenMoves real-time reporting suite includes powerful tools that let you track campaign results down to the contact level. Presentation-ready graphics, charts and maps make at-a-glance reporting [...]
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Date Fields To Automate Email Campaigns, Part 2
By Rose Lanaro
Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]
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Date Fields To Automate Email Campaigns, Part 1
By Rose Lanaro
What do the following have in common? Birthday cards, renewal notices and email follow-ups? The answer: Date fields to manage targeted, auto-generated email campaigns that message customers in a [...]
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Improved Preview Tool
There is one feature that nearly everyone uses: whether you design with our drag and drop editor or Classic Editor; whether you’re creating a campaign or simply reviewing one – we all use the [...]
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How to Manage a Preference Center
By Mary Kaufman
Research continues to prove that targeted email campaigns deliver better open and click rates. List signup is THE point to gather the information to segment your address books into focus groups. [...]
