Last time, we told you about “Reaching Similar Audiences with Remarketing” in Google AdWords. This enables you to find people who share characteristics with your site visitors. By adding [...]
Tracking phone call leads can be a nightmare. Luckily, there are various tools available for tying phone calls to specific lead sources. This article reviews how to do this in your Pay-Per-Click [...]
It’s not too late to adjust your paid advertising strategy to account for the holidays. But make smart decisions so that the budget increase you authorize will be especially profitable!
Looking to supplement your PPC results? Then how about giving Bing Ads a turn. Considered by many to be Google AdWords’ younger brother, Bing Ads like to mimic its older brother in every way, [...]
Imagine an e-marketing tool that enables your ads to follow your customers or prospects around the Web, ensuring that your company’s products and services stay “top of mind.” Then imagine that [...]