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Boost Your Reach: The Power of Hooks in Instagram Reels
By Martina Schlösser
In Social Media
Posted December 2, 2024

Boost Your Reach: The Power of Hooks in Instagram Reels

Getting noticed among endless scrolls of content can be challenging; you have just a split second to capture someone’s attention before they swipe away. That’s why a powerful hook—a [...]

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What Happens to PPC if TikTok Gets Banned?
By Alex Swerdlow
In PPC, Social Media
Posted April 12, 2023

What Happens to PPC if TikTok Gets Banned?

As TikTok continues to face legal challenges in the United States, the future of the platform remains uncertain. The short-form video app has become a powerhouse for content creators and [...]

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The Halo Effect of Organic Social Media – Building a Hybrid Marketing Strategy
By Martina Schlösser
In Social Media
Posted October 5, 2021

The Halo Effect of Organic Social Media – Building a Hybrid Marketing Strategy

Nowadays, the predominant social media marketing structure relies a lot on promoted (paid) posts. They are a great tool for businesses to get extra awareness for the content they publish. [...]

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Amazon Posts: The Next Big Social Media Platform for Sellers?
By Martina Schlösser
In eCommerce, PPC, Social Media
Posted July 7, 2021

Amazon Posts: The Next Big Social Media Platform for Sellers?

While platforms are battling for the video space, a retail giant is sticking to images and looking to gain the social media shopping market. And they have the upper hand on that. Amazon Posts is [...]

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Brand Marketing on TikTok
By Martina Schlösser
In Social Media, Tik Tok
Posted May 19, 2021

Brand Marketing on TikTok

"Tell me why your business should be on TikTok without telling me why your business should be on Tiktok. There are two types of people on the web. The ones who get this sentence and the ones who [...]

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Can My Customer Data Be Used To Create Audiences On Facebook?
By Ray Castro
In Facebook, Social Media
Posted March 25, 2021

Can My Customer Data Be Used To Create Audiences On Facebook?

Custom Audiences are built upon the cleanest, authentic data available: first-hand information directly from your customers! In an increasingly crowded and competitive marketing space, utilizing [...]

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Video Production Checklist for Digital Marketing Success
By Melissa Monette
In Social Media, Social Media Optimizaiton
Posted March 10, 2021

Video Production Checklist for Digital Marketing Success

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Three YouTube Targeting Strategies To Drive Conversions
By Lisa Green
In Social Media, YouTube
Posted October 19, 2020

Three YouTube Targeting Strategies To Drive Conversions

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

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A Simple Introduction to the TikTok Ads Platform
By Neil Keefe
In Social Media, Tik Tok
Posted April 2, 2020

A Simple Introduction to the TikTok Ads Platform

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

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COVID-19 Social Media Strategy For Continuity & Growth
By Melissa Monette
In Social Media, Social Media Optimizaiton
Posted March 27, 2020

COVID-19 Social Media Strategy For Continuity & Growth

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]

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