Getting noticed among endless scrolls of content can be challenging; you have just a split second to capture someone’s attention before they swipe away. That’s why a powerful hook—a [...]

As TikTok continues to face legal challenges in the United States, the future of the platform remains uncertain. The short-form video app has become a powerhouse for content creators and [...]

Nowadays, the predominant social media marketing structure relies a lot on promoted (paid) posts. They are a great tool for businesses to get extra awareness for the content they publish. [...]

While platforms are battling for the video space, a retail giant is sticking to images and looking to gain the social media shopping market. And they have the upper hand on that. Amazon Posts is [...]

"Tell me why your business should be on TikTok without telling me why your business should be on Tiktok. There are two types of people on the web. The ones who get this sentence and the ones who [...]

Custom Audiences are built upon the cleanest, authentic data available: first-hand information directly from your customers! In an increasingly crowded and competitive marketing space, utilizing [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]