A new decade promises an array of exciting innovations in social media, and brands big and small can look forward to a smorgasbord of new features. The key is knowing where to focus and how to [...]
Whichever social media platform you use, if you’ve ever spent more than an hour per day then, I’m certain you can come up with a list of annoyances. As someone who lives, breathes and sleeps [...]
Let’s go back to the basics and examine the backbone of this powerful social media combo.
During his keynote at Social Media Marketing World this year, Jay Baer proclaimed that “by 2020, customer experience will overtake price as the key brand differentiator.” He explained [...]
Your first step towards building your brand’s social authority is not about pushing your agenda, products and brand propositions. It’s about listening to conversations and joining in, answering [...]