Get Found through Inbound Marketing
Consumers are getting more savvy about ignoring or blocking traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail. Instead, they are turning to Google, social media, and blogs to find products and services.
In their new book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Brian Halligan and Dharmesh Shah help you take advantage of this change by showing you how to complement your outbound marketing with inbound marketing techniques that help customers find you.
The inbound marketing process is broken up into three fundamental parts: get found, convert, and analyze & repeat. Tips include how to:
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
Talk to us – we’d be happy to design an inbound marketing plan for your organization.