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Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click [...]

A Retailer Guide to Holiday Marketing Success As marketers know, the email marketing holiday season begins long before we see the first Christmas tree in the stores. In fact, the main holiday [...]

A question we often hear is “How can I add a video to my email?” The answer to that is, technically, you can’t, well not the video itself.

Google devotes significant space to popular local companies. Further, Google tailors search results to the individual searcher, taking geographic location into account. So local is powerful and [...]

It may seem like a great idea to send an image-only email, but there are some things you should know before you send.

Instagram for business? Don't just limit your social media networking to Facebook, Twitter and LinkedIn. Find out how to get your Instagram profile up and running in just a few steps.

With Google’s new Customer Match offering you can now remarket to your email subscribers

What's the antidote to holiday marketing stress and madness? Planning! Follow this guide to help formulate your company plan.

Holiday marketing is typically dominated by the B2C marketers with holiday products and gift ideas to tout. However, if you run a B2B business, there is no need to be left out of the holiday [...]

Did you know that Abandonment rates average 65% and as high as >80% during holiday season? Here are 7 key points to maximize your conversions. When implemented correctly, this technology can [...]