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Who's got the best in email marketing automation? The results for the latest Moo awards are in. And now we present to you: the lucky 7:

Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — [...]

Did you know you can easily set up triggered automated emails to go out after an event? Here’s how to set up three easy automated email campaigns to nurture your clients: For all automated [...]

On average, your email marketing list degrades by about 20% every year. Follow these top tips to gain – and keep – more customers.

Snapchat, for anyone over age 30, is scary. For the selfie generation it’s obvious why this app is such a hit, but for the older crowd, we’re still scratching our heads.So why has this new app [...]

It doesn’t help to just batch and blast to your customers anymore. You need to customize and personalize their emails to get their attention – especially with all the junk mail cluttering the [...]

The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]

In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your [...]

Have you ever wondered how much of a return an email campaign generated? How many leads were generated from your recent email campaign? Or webinar signups? Or sales and profits? Track & [...]

Our fun loving mascot Moo had us in stitches when she shared these clever April Fools' day emails with us. Sure, the product offering may not be real, but what these companies did deliver on is [...]