Blog

It doesn’t help to just batch and blast to your customers anymore. You need to customize and personalize their emails to get their attention – especially with all the junk mail cluttering the [...]

The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]

In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your [...]

Have you ever wondered how much of a return an email campaign generated? How many leads were generated from your recent email campaign? Or webinar signups? Or sales and profits? Track & [...]

Our fun loving mascot Moo had us in stitches when she shared these clever April Fools' day emails with us. Sure, the product offering may not be real, but what these companies did deliver on is [...]

More than 60% of website visitors abandon their shopping carts and a large percentage of them do not come back to complete their purchase which means lost sales. One of the most important parts [...]

Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean [...]

When possible add questions into your blog headline to entice the reader. Did we allure you with our headline? If you’re still reading this then there you go.

One of the best ways to get personal with your customers is to send personalized promotions and emails to your customers at the right time. Here are some quick and easy ideas to help increase [...]

Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click [...]