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Let’s go back to the basics and examine the backbone of this powerful social media combo.

Did you know there’s a simple way to reengage prospects ready to donate to your cause? Wouldn’t you love the chance to increase your online donations by >10% with automation?

Could you unknowingly be sending spam?! Don’t freak out. Let’s look at the top 5 key points that make an email spam, starting with the biggest red flags, and what you can do to de-spam your campaigns.

Your welcome email is the first email that your customers receive from you. It is also a way to thank your customers and begin building a relationship with them; yet too many e-marketers miss [...]

Just because we have the ability to write does not mean we’d all make effective content writers, writing copy for marketing emails.

Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s [...]

Whether you sell business-to-business (b2b) or business-to-consumer (b2c), the reason you are using email marketing is to stay top of mind and generate new prospects and sales, correct? If yes, [...]

About once a month we ask our team to note a few articles they’ve liked recently. Some are directly related our practice of digital marketing, SEO, PPC, social media, email marketing and so on. [...]

We’ve pulled together 9 of the best revenue-driving email programs used by successful ecommerce retailers around the world. From an initial sign-up welcome message to re-engagement programs that [...]

While creating campaigns, you’ve probably come across the “tagging” feature and ignored it – but did you know that tagging is a very useful feature for many reasons [...]