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Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

SEO is not mystical. There is really only one goal – make your site the best in your market. But the actual day to day work of SEO requires planning and often-times, expert execution. What’s your [...]

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]

What do you envision when someone talks about SEO? For the average person, it’s probably optimizing website elements, blogging and writing content, and perhaps optimizing for conversions. But [...]

Nitro College operates primarily as an educational resource but generates revenue through referral relationships with some of America’s largest student loan banks. When a user clicks from Nitro [...]

This summer I took a 5-week sabbatical to walk the 500-mile Colorado Trail. I wanted to be immersed in the wilds and to challenge my mental and physical capabilities. My business partner took [...]

As digital marketers, SEO practitioners, and business owners, we want to take advantage of any tools Google provides to speak directly to potential new clients. Google My Business is one of those [...]

When a consumer decides to make a significant purchase, they usually research the product or company through the Internet. They start with a Google search on the brand, then the company’s website [...]

Targeting different types of customers allows any business – large or small – to deliver content that’s more meaningful to their contacts. Companies that master segmentation benefit from [...]

Like an up and coming rookie in the Big Leagues, LinkedIn is distinguishing itself as a go-to source for generating new B2b advertising leads with highly focused audiences. Any B2B robust paid [...]