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It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]

Netsmart is a national leader in providing solutions, software and support to healthcare organizations serving communities like behavioral health, home care, and many others. Netsmart serves [...]

In July, I attended MozCon 2018, a digital marketing conference in Seattle WA. During these 3 days I was able to meet and learn with marketers, SEOs, reps from digital agencies, and business [...]

How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.

So, you’re testing your emails, discovering what your customers are most responsive to. You should already be seeing an uplift in the number of opens your emails are getting, but how do you get a [...]

In the SEO world, there are two major factors which contribute to a site’s search engine rankings: Content and backlinks – links to your site from other sites. Honestly-acquired, non-spammy [...]

One of the best tips we can offer this year to improve your email marketing strategy is to be aware and break any bad email marketing habits you may be guilty of. 1. Don’t Batch and Blast With [...]

Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

SEO is not mystical. There is really only one goal – make your site the best in your market. But the actual day to day work of SEO requires planning and often-times, expert execution. What’s your [...]

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]