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Google ad extensions are essentially “add-on” features that can improve the look and feel of your ads, improve click-through, and help convert customers more effectively.

A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while [...]

Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]

Writing an e-newsletter doesn’t have to fall entirely on your shoulders --nor on the shoulders of your team. We suggest you try this strategy instead …

I vowed that my next car was not going to set tire treads in a gas station. I have a solar powered house and the idea of plugging my next car into my roof gives me a green thrill, even if it [...]

Andrew Hazen is a Long Island serial entrepreneur. He is a lawyer and a digital marketer by trade, and the founder of a Long Island digital marketing firm. His latest project is LaunchPad – a [...]

Preparing to engage in social marketing? A word to the wise – don’t separate your blog content from everything else you’re planning. Blog content, emailing, and search engine optimization (SEO) [...]

What do the following have in common? Birthday cards, renewal notices and email follow-ups? The answer: Date fields to manage targeted, auto-generated email campaigns that message customers in a [...]

Don’t use social media as a substitution for SEO, or instead of email marketing, or as your main content creation engine. Find out how to use social media to magnify your online presence and [...]