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You might find something unusual when you check your open rates. Along with the usual opens from each of your subscribers, there will be others who open your email multiple times. Why would [...]

The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, [...]

Research continues to prove that targeted email campaigns deliver better open and click rates. List signup is THE point to gather the information to segment your address books into focus groups. [...]

Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social [...]

We all know that engaged customers mean repeat visits and ultimately repeat business. Engagement is the Holy Grail for online marketing. When email marketers talk of engagement they are usually [...]

Now it's time to test your email-speak. Terms like A/B split, CAN-SPAM, firewall, mailto, phishing, and suppression file are probably all quite familiar to you. How what about Bayesian filter, [...]

Tracking how visitors use on-site search can lead to all kinds of SEO riches. Understanding what people search for on your site can highlight a hole in your regular navigation. Or, it may also [...]

Our email marketing platform includes two separate types of users. Every account has one account owner who can add or delete multiple managed users with different permissions. Permissions are [...]

PPC, or Pay-Per-Click, is aptly named: you pay every time someone clicks your ad on Google or on partner sites. In the old days of PPC, paying for clicks was built on a [...]

Your Facebook page can be linked directly to your OM3 address book – so your fans can sign up to your newsletter right from Facebook. You can now create and customize a subscription form [...]