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Andrew Hazen is a Long Island serial entrepreneur. He is a lawyer and a digital marketer by trade, and the founder of a Long Island digital marketing firm. His latest project is LaunchPad – a [...]

Preparing to engage in social marketing? A word to the wise – don’t separate your blog content from everything else you’re planning. Blog content, emailing, and search engine optimization (SEO) [...]

What do the following have in common? Birthday cards, renewal notices and email follow-ups? The answer: Date fields to manage targeted, auto-generated email campaigns that message customers in a [...]

Don’t use social media as a substitution for SEO, or instead of email marketing, or as your main content creation engine. Find out how to use social media to magnify your online presence and [...]

E-commerce success is primarily measured in sales or “conversions.” So a good percentage of your time is most likely focused on finding ways to boost sales. Typically, we apply a broad, brute [...]

Marketing is evolving at an unprecedented rate. In an attempt to catch a breath, over 1000 of the brightest minds from around the world including Australia, India, Israel, Latin America and [...]

There is one feature that nearly everyone uses: whether you design with our drag and drop editor or Classic Editor; whether you’re creating a campaign or simply reviewing one – we all use the [...]

You might find something unusual when you check your open rates. Along with the usual opens from each of your subscribers, there will be others who open your email multiple times. Why would [...]