Blog

A business blog is the heart of your content engine and the most important credibility builder and SEO tool in your online marketing toolbox. So it’s critical to keep it optimized for your [...]

Google ad extensions are essentially “add-on” features that can improve the look and feel of your ads, improve click-through, and help convert customers more effectively.

A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while [...]

Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]

Writing an e-newsletter doesn’t have to fall entirely on your shoulders --nor on the shoulders of your team. We suggest you try this strategy instead …

I vowed that my next car was not going to set tire treads in a gas station. I have a solar powered house and the idea of plugging my next car into my roof gives me a green thrill, even if it [...]

Andrew Hazen is a Long Island serial entrepreneur. He is a lawyer and a digital marketer by trade, and the founder of a Long Island digital marketing firm. His latest project is LaunchPad – a [...]

Preparing to engage in social marketing? A word to the wise – don’t separate your blog content from everything else you’re planning. Blog content, emailing, and search engine optimization (SEO) [...]

What do the following have in common? Birthday cards, renewal notices and email follow-ups? The answer: Date fields to manage targeted, auto-generated email campaigns that message customers in a [...]