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It may be time to start a Facebook advertising campaign. If you've developed a solid social media strategy, and if your company’s Facebook page is filled with robust content (posts, pictures, [...]

My brother Eyal and I were raised in paradise. It was the early 60’s in Israel and we had it all, loving parents, a carefree lifestyle and plenty of adventure that would need to sustain us for [...]

“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester [...]

Doing business online you know that SEO, or “search engine optimization,” is essential to your success. But many people also believe that SEO is a complex and art that necessitates following a [...]

Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their [...]

What are segments? Good email marketing relies on sending relevant content to your contacts. To simplify the process of finding the right contacts for a campaign, we have two types of lists for [...]

Key Topics how to export leads how to use the hot prospect report how to drill down into a contact to see all activity over time Email marketing is a great process for prospecting and driving [...]

This Could Be You It’s hard to say something like, “once in a while a social media campaign comes along and revolutionizes the way brands engage with their consumers,” because that suggests [...]

Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]