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SEO is a zero-sum game. When you lose rankings, another site wins in the SERPs (search engine results page). If you don't stay on top of your SEO your competition will. On the other hand, if you [...]

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]

With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]

As the pandemic evolves, our inboxes, social media and websites are starting to fill up

To prevent the spread of COVID-19, known as ‘The Coronavirus,’ governments, communities, and businesses around the world are closing or minimizing operations. Individuals are increasingly [...]

In its 2014 edition of the Search Quality Guidelines, Google introduced the concept of “E-A-T,” or Expertise, Authoritativeness, and Trustworthiness. In the most recent version of the Guidelines, [...]

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

G2.com has named OpenMoves' OM3 email marketing platform Momentum Leader, High Performer, Easiest Admin/Usability, and Easiest to do Business with, for Small and Mid-Market Businesses.

A new decade promises an array of exciting innovations in social media, and brands big and small can look forward to a smorgasbord of new features. The key is knowing where to focus and how to [...]