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It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]

Search pundits are always saying SEO is dead. Paid search results occupy more and more spaces previously reserved for organic results. Still, not only is SEO alive and kicking, but PPC and SEO [...]

Is Google Plus dead? As a social media network, yes — as a powerful tool in your SEO strategy Google Plus is alive and well. Google Plus launched in June 2011 as a small social network fighting [...]

Every company knows when it’s time for a new website and ours was way overdue. So, we assembled our creative director, WordPress programmer, designer, SEO maven, two partner-level strategists, [...]

If the Google AdWords Pay-Per-Click platform is the mature older brother of all ad platforms, Facebook Ads has been the bratty younger brother, intent on causing controversy and always getting in [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

Scott Harrison did what must be done when he discovered that nearly a billion people around the world don’t have access to safe drinking water. He didn’t just do the right thing and reach for his [...]

Among many challenges startups face in building a marketing strategy is competing against older, more established competitors. This problem is especially pronounced in SEO, where the age, trust, [...]

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

A voice search on Google often results in a dictated direct response. Better that than a bunch of links to more or less relevant sites. When Google knows where you are and understands your query [...]