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The General Data Protection Regulation (GDPR) is a new European Union Regulation concerned with the protection and free movement of personal data and the rights of individuals, including [...]

On April 12, Google added the following line to their maps reviews policy: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” This is of [...]

A Multi-Channel Approach Generating 10,000 Leads a Year Center for Allied Health Education (CAHE) is an accredited healthcare education institute offering a range of programs including [...]

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

Facebook CEO, Mark Zuckerberg’s recent resolution to “fix” Facebook has caused shock waves with marketers, advertisers, and the business world. The goal is to weed out false news and [...]

Has it been awhile? We understand. Re-starting an email marketing plan is daunting, and you might not know exactly where to start. Here are a few easy steps that should cover everything you need [...]

It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]

Search pundits are always saying SEO is dead. Paid search results occupy more and more spaces previously reserved for organic results. Still, not only is SEO alive and kicking, but PPC and SEO [...]

Is Google Plus dead? As a social media network, yes — as a powerful tool in your SEO strategy Google Plus is alive and well. Google Plus launched in June 2011 as a small social network fighting [...]