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Reduce the number of readers heading for the ‘unsubscribe’ button! Email marketing continues to gain popularity as an attractive and affordable method of connecting with existing and [...]

How Often Should You Update Your Web Site? In a recent announcement on Google’s Official Blog, Google says, search results are like warm cookies right out of the oven – the fresher the better. In [...]

Have you ever sent off an email response in the heat of the moment… replied when you meant to forward… not used spell check and sent off a doozie? Email etiquette and best of breed [...]

Google just announced a new tool in the Google Analytics kit, called “Flow Visualization.” It is designed to help you better understand visitor paths through your site and will likely be [...]

Are you using your company’s LinkedIn page effectively? If you are a B2B business you may have a company page but you should now step it up with some new functionality that was recently released [...]

Social email combines social media with email data to increase email relevance, improve targeting effectiveness, enhance overall engagement and drive online sales. If managed properly, social [...]

When we texted my wife that my partner Amir and I were up 1,000 feet in a balloon overlooking the Colorado Rockies, she couldn’t understand why we weren’t hiking or biking along the Rockies with [...]

Last October, we blogged about Google’s solution to inbox overload. A year later and your newsletter subscribers have inboxes filled with only important content. That’s because, [...]

Are PDFs good for SEO? Does Google, or Googlebot, crawl PDFs and index them? Do PDF documents rank in Google search results as well as HTML pages? These are good questions which I’m sure you have [...]

Are email and search still as important as you think? With all the hype about social media let’s take a look at some of the basic online usage for email and search. A recent report from Pew [...]