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Are you using Pay Per Click advertising (Google AdWords) for lead generation or online sales? If so you need to check out a cool new free Google tool called the Conversion Optimizer. The [...]

As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via [...]

Are You an Algorithm Chaser? How do you stay on top of SEO best practices today? How do you keep Google – and your readers – happy? Some people are always chasing the algorithm – they follow [...]

Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]

  Why Dynamic Content? What if you wanted to send your monthly newsletter and vary the message automatically, depending on who is receiving it? Let’s say you wanted to change the main [...]

Incredibly, it was BIG news recently that JC Pennywas exposed as having invested in a vast, inauthentic link-building scheme in an attempt to fool

In Saturday’s New York Times, in a piece called The Dirty Little Secrets of Search, J.C. Penny — not a small firm — is outed for buying hundreds of links in an extensive [...]

It finally dawned on me that life is really a circle. It's 5:50 AM and I'm eating my granola and scanning through the countless emails on my Blackberry. What else are you gonna do at that time of [...]

Does this sound like you? You got your email campaign cranking and now it’s time to integrate your latest product information video into your latest e-newsletter. So you’ve created a channel on [...]

  When you find yourself out of the raft in whitewater rapids without your paddle, a lot of things go through your mind. The first thought is to save your ass. The second is to save your [...]