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Our Blog

Digital marketing insights and trends from the OpenMoves team

By Therese Montanile

In Email Marketing, OpenMoves Email System

Posted April 15, 2013

Improved Preview Tool

There is one feature that nearly everyone uses: whether you design with our drag and drop editor or Classic Editor; whether you’re creating a campaign or simply reviewing one – we all use the [...]

By Ronen Yaari

In Email Marketing, Email Marketing News

Posted April 11, 2013

Why people read your email several times?

You might find something unusual when you check your open rates. Along with the usual opens from each of your subscribers, there will be others who open your email multiple times. Why would [...]

By Amir Chitayat

In Email Marketing, Mobile Optimization

Posted April 6, 2013

Smartphone Update: iPhone vs Android Open Rates

The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, [...]

By Mary Kaufman

In Email Marketing, OpenMoves Email System

Posted March 28, 2013

How to Manage a Preference Center

Research continues to prove that targeted email campaigns deliver better open and click rates. List signup is THE point to gather the information to segment your address books into focus groups. [...]

By Ed Conolly

In Email Marketing, Optimization

Posted March 25, 2013

Direct Mail Can Complement Your Digital Strategy — with Postcards!

Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social [...]

By Ronen Yaari

In Email Marketing, Optimization

Posted March 21, 2013

Email Engagement Leads to Revenue

We all know that engaged customers mean repeat visits and ultimately repeat business. Engagement is the Holy Grail for online marketing. When email marketers talk of engagement they are usually [...]

By Mary Kaufman

In Email Marketing, Optimization

Posted March 13, 2013

How Well do you Speak Email?

Now it's time to test your email-speak. Terms like A/B split, CAN-SPAM, firewall, mailto, phishing, and suppression file are probably all quite familiar to you. How what about Bayesian filter, [...]

By Brian Cooper

In SEO, SEO Strategy

Posted March 13, 2013

How to Use On-Site Search for Lead Generation and SEO

Tracking how visitors use on-site search can lead to all kinds of SEO riches. Understanding what people search for on your site can highlight a hole in your regular navigation. Or, it may also [...]

By Rose Lanaro

In Email Marketing, OpenMoves Email System

Posted February 27, 2013

How Do I Manage Users on OM3?

Our email marketing platform includes two separate types of users. Every account has one account owner who can add or delete multiple managed users with different permissions. Permissions are [...]

By Greg DiFalco

In PPC, PPC Optimization

Posted February 5, 2013

PPC: To Bid or Not to Bid

PPC, or Pay-Per-Click, is aptly named: you pay every time someone clicks your ad on Google or on partner sites. In the old days of PPC, paying for clicks was built on a [...]