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Social email combines social media with email data to increase email relevance, improve targeting effectiveness, enhance overall engagement and drive online sales. If managed properly, social [...]

When we texted my wife that my partner Amir and I were up 1,000 feet in a balloon overlooking the Colorado Rockies, she couldn’t understand why we weren’t hiking or biking along the Rockies with [...]

Last October, we blogged about Google’s solution to inbox overload. A year later and your newsletter subscribers have inboxes filled with only important content. That’s because, [...]

Are PDFs good for SEO? Does Google, or Googlebot, crawl PDFs and index them? Do PDF documents rank in Google search results as well as HTML pages? These are good questions which I’m sure you have [...]

Are email and search still as important as you think? With all the hype about social media let’s take a look at some of the basic online usage for email and search. A recent report from Pew [...]

If your website looks like it has cobwebs hanging from the navigation bar, it may be time to update your site with some fresh content. The only reason your customers and prospects will return to [...]

Claim your free business listing on Google Places, today, as part of your local SEO strategy. And it’s not just Google, by the way. Yahoo! and Bing both offer similar local listings for free. If [...]

Have your email newsletters become so formulaic and routine that you could do them in your sleep? If that’s the case, you risk putting your readers to sleep. When you send the same thing [...]

Some time ago we published a Business Blogging Basics guide to help businesses figure out why they should have a corporate blog, how to manage it, who should write it, and how often they should [...]

It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, [...]