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You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]

What are the top five tips for killer e-newsletter content? If you're like me, you salivate at the direct marketing approach to solving a problem. You're looking for an answer you can quickly [...]

The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]

In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So [...]

Have you ever clicked on a link in your email or Web site and been sent to a PDF page for more information? Hopefully you had the latest Adobe plug-in and some extra time to wait for the PDF doc [...]

Email marketing to smartphones offers innovative ways to interact with prospects and clients, lending real meaning to customer relationship management — putting the ‘R’ back into CRM. Given [...]

Are you using Pay Per Click advertising (Google AdWords) for lead generation or online sales? If so you need to check out a cool new free Google tool called the Conversion Optimizer. The [...]

As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via [...]

Are You an Algorithm Chaser? How do you stay on top of SEO best practices today? How do you keep Google – and your readers – happy? Some people are always chasing the algorithm – they follow [...]

Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]