Have your email newsletters become so formulaic and routine that you could do them in your sleep? If that’s the case, you risk putting your readers to sleep. When you send the same thing [...]
Some time ago we published a Business Blogging Basics guide to help businesses figure out why they should have a corporate blog, how to manage it, who should write it, and how often they should [...]
It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, [...]
Email campaigns, no matter how good, typically engage only a small subset of subscribers. A larger percentage of subscribers receive your message, but don’t open the email or click on any [...]
Want to convert readers into clickers and clients? Here are some best practices for B2C that may turn email into business. Purity Products, a NY based provider of supplements, are active email [...]
Say your Web site domain is “exampledomain.com.” If a user enters “www.exampledomain.com” or “exampledomain.com” without the “www,” do both work as is? If so, you have a problem.
Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]
You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]
What are the top five tips for killer e-newsletter content? If you're like me, you salivate at the direct marketing approach to solving a problem. You're looking for an answer you can quickly [...]
The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]
