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Our Blog

Digital marketing insights and trends from the OpenMoves team

By Rose Lanaro

In Email Marketing, OpenMoves Email System

Posted September 7, 2012

Prospecting Email Marketing Data for Hot Leads

Key Topics how to export leads how to use the hot prospect report how to drill down into a contact to see all activity over time Email marketing is a great process for prospecting and driving [...]

By Eitan Chitayat

In Social Media, Social Media Growth

Posted August 10, 2012

Kotex’s Innovative Social Media Strategy Inspires

This Could Be You It’s hard to say something like, “once in a while a social media campaign comes along and revolutionizes the way brands engage with their consumers,” because that suggests [...]

By Amir Chitayat

In Email Marketing, Optimization

Posted July 26, 2012

Email Marketing Still King of ROI

Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]

By Mary Kaufman

In Email Marketing, OpenMoves Email System

Posted July 23, 2012

How ESPs Manage Hard Bounces

An OpenMoves customer recently telephoned and expressed concern that our hard bounce reporting was inaccurate. Having only just become our customer, and having come from another Email Service [...]

By Ronen Yaari

In Email Marketing, OpenMoves Email System

Posted July 18, 2012

What Do You Get When Your CRM and Email Marketing Platform Meet?

Does your company use MS Dynamics CRM to run its business, and a separate email marketing platform to communicate with leads, prospects, and clients? What if you had a 2-way connector that could [...]

By Ronen Yaari

In Email List/Newsletter, Email Marketing

Posted July 10, 2012

David vs. Goliath: Tips On Leveling The Playing Field

You’re David – the Small Businessperson – just starting out in competition with Goliath Ltd., the hulking corporation down the block which may be in the same industry as you, but that’s where the [...]

By Brian Cooper

In Checklists and Cheet Sheets, SEO

Posted July 9, 2012

2 Web Traffic Statistics You Should Be Tracking

Of course we all want to beef up the traffic to our Web sites, especially traffic from natural or organic search. But let me back up a minute. Do you even use any analytics package on your Web [...]

By Amy Chan

In Email List/Newsletter, Email Marketing

Posted June 27, 2012

Is Your Email DMARC Compliant?

Earlier this year, a group of major technology companies including Google, Facebook, and Microsoft drafted a new specification for email protection to help reduce email abuse. It’s called DMARC, [...]

By Greg DiFalco

In Paid Search, PPC

Posted June 18, 2012

Remember When Froogle Was Free?

Google Shopping, once called Froogle, then Google Base, then Google Products, will soon no longer be a free service for online merchants with a list of products and a dream. On May 31, Google [...]

By Ronen Yaari

In Email Marketing, Re-engagement

Posted June 5, 2012

6 Steps Toward Email Re-Engagement

Are the inactive members of your address book tantamount to zero or potential opportunity? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical [...]