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Our Blog

Digital marketing insights and trends from the OpenMoves team

By Amir Chitayat

In Checklists and Cheet Sheets, Email Marketing

Posted March 22, 2012

10 Things I Learned at the Email Live Conference

Yesterday I attended the Email Live conference in NYC and listened to lots of email experts and wanted to share with you a few pearls. Email is alive and well To me it’s obvious that email [...]

By Greg DiFalco

In PPC, PPC Optimization

Posted March 15, 2012

B2B Lead-Gen Campaign Results in 280% Conversion Rate Lift

For an effective pay-per-click (Adwords) campaign it’s just as important to have the right landing pages as it is to have the right keywords and ads. To achieve high conversion landing pages [...]

By Amir Chitayat

In Email Marketing, OpenMoves Email System

Posted March 7, 2012

How to Increase Your Open Rate by 50% with the Flick of a Switch

Is resending an e-newsletter or an e-blast good practice? The simple answer is YES and it can be as easy as flicking a switch. Resending an email to those recipients that did not engage with you [...]

By Brian Cooper

In Social Media, Social Media Growth

Posted February 29, 2012

Social Follow vs Social Share Buttons and SEO

Social media follow and share buttons can be confusing. I often get questions wondering how to differentiate between them, and when would I need or want one over the other. And, how do these two [...]

By Ronen Yaari

In Email Marketing, OpenMoves Email System

Posted February 23, 2012

New Template Library Worth Making Noise About

You know how libraries are kind of nice, but a bit stuffy too? All that sssshhushing, and the faint whiff of old books? Mmmmm. You’ll get none of that in OpenMoves’ completely refreshed Free [...]

By Paul Hyman

In Email Marketing, OpenMoves Email System

Posted February 9, 2012

How To Create A Really Well-Written E-Newsletter

Frankly, I’m embarrassed. Not for myself, mind you, but for the person who wrote the e-newsletter I just read. It came from a really well-respected acupuncturist I know and his goal was a [...]

By Brian Cooper

In SEO, SEO Content

Posted February 2, 2012

Google Keyword Cloud – Another New Visual Analytics Tool

A while ago, I wrote about a new Google Analytics Visual Flow Tool. Now I want to alert you to yet another excellent, new visual tool in the new version of Google Analytics. This tool is the [...]

By Amir Chitayat

In Email Marketing, Optimization

Posted January 25, 2012

Email Marketing Best Practices for e-Commerce

Wonder what online retailers are using to generate more business using their email marketing? In a recent research study, Return Path, an email certification provider, evaluated 45 different [...]

By Ronen Yaari

In Email Marketing, Optimization

Posted January 19, 2012

Do You Have an Email Marketing Plan for 2012?

Fellow email marketers it’s 2012. Do you have a plan? A well-defined email marketing plan that includes email strategy, review, focus, content, and budget ensures your regular mailings are [...]

By Melissa Monette

In Email Marketing, OpenMoves Email System

Posted January 12, 2012

Super Easy Drag & Drop Editor

Fashionably late for the new year but all dressed up and ready to go… OpenMoves announces the drag and drop EasyEditor. It’s going to change the way you edit email templates, forever. Every [...]