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Digital marketing insights and trends from the OpenMoves team

Quick SEO Fix: Set Your Preferred Domain (Or, URL Canonicalization)

Say your Web site domain is “exampledomain.com.” If a user enters “www.exampledomain.com” or “exampledomain.com” without the “www,” do both work as is? If so, you have a problem.

Focus on the Target

Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]

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