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Our Blog

Digital marketing insights and trends from the OpenMoves team

By Ed Conolly

In Email List/Newsletter, Email Marketing

Posted April 4, 2011

Recipe for an Email Invitation

Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]

By Amir Chitayat

In Case Study, Email Marketing

Posted March 21, 2011

Is Dynamic Content for You?

Why Dynamic Content? What if you wanted to send your monthly newsletter and vary the message automatically, depending on who is receiving it? Let’s say you wanted to change the main [...]

By Brian Cooper

In SEO, SEO Content

Posted March 10, 2011

Are You Blogging Yet? Why Not?

Incredibly, it was BIG news recently that JC Pennywas exposed as having invested in a vast, inauthentic link-building scheme in an attempt to fool

By Brian Cooper

In Link Building, SEO

Posted February 15, 2011

The Ugly Side of Link Building

In Saturday’s New York Times, in a piece called The Dirty Little Secrets of Search, J.C. Penny — not a small firm — is outed for buying hundreds of links in an extensive [...]

By Ronen Yaari

In Business Insights

Posted January 17, 2011

It finally dawned on me that life is really a circle. It's 5:50 AM and I'm eating my granola and scanning through the countless emails on my Blackberry. What else are you gonna do at that time of [...]

By Greg DiFalco

In Social Media, YouTube

Posted December 15, 2010

6 Ways to Search Engine Optimize Your YouTube Videos

Does this sound like you? You got your email campaign cranking and now it’s time to integrate your latest product information video into your latest e-newsletter. So you’ve created a channel [...]

By Ronen Yaari

In Email Marketing, OpenMoves Email System

Posted November 24, 2010

Partners

When you find yourself out of the raft in whitewater rapids without your paddle, a lot of things go through your mind. The first thought is to save your ass. The second is to save your [...]

By Ed Conolly

In Email Marketing, OpenMoves Email System

Posted November 23, 2010

Link Labeling

If you’re like us, chances are you’re making presentations to existing or potential customers on a regular basis. We’ve all sat through painfully long and boring presentations, but once in a [...]

By Amir Chitayat

In Email Marketing, Email Marketing News

Posted October 4, 2010

Google Priority Inbox. Why Should You Care?

How many of your email subscribers use Gmail? If your business is B2C it's likely that many do. Let's talk about Gmail's new priority inbox and how it can affect your email effectiveness.

By Ronen Yaari

In Business Insights

Posted September 8, 2010

A New Year Wish: Shakshuka Beach State of Mind

Shakshuka (Arabic: ???????; Hebrew: ???????) is Middle Eastern dish consisting of poached eggs cooked in a sauce of tomatoes, peppers, onions, and spices (often including cumin, turmeric, and [...]