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Digital marketing insights and trends from the OpenMoves team

Open For Business

  You say you’ve got a great mailing list of all your customers and prospects and plenty of good, targeted content to share with them. That’s all well and good … but if you [...]

Designing Campaigns around the Decision Making Process

The decision-making processes for most of our target audiences follows a similar path that we marketers call AIDA. First we generate Awareness, then Interest, which we hope to turn into Desire [...]

Catch the Drip

Each month, we scour the web to find news articles with tips and tricks to improve your e-marketing. With our focus this month on ratcheting up response rates, check out the following expert [...]

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