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Google Grants is a program that provides free advertising on Google to eligible nonprofit organizations. This allows nonprofits to reach a wider audience and promote their cause.

Nonprofit organizations that are registered and recognized as a charitable organization by their respective government are eligible for Google Grants. The organization must also have a website and meet certain program policies.

Google Grants provides eligible nonprofits with up to $10,000 USD in advertising credit per month to use on Google Ads.

OpenMoves is a Google Premium partner and can take care of the application process for you. Alternatively, nonprofit organizations can apply for Google Grants by submitting an application through the Google for Nonprofits website.

Google Grants can be used to run text ads with some imagery on Google’s search and display networks.

Google Grants can help nonprofits increase their online presence and reach a wider audience. This can lead to increased donations, volunteers, and overall support for the organization’s cause.

OpenMoves has the experience and expertise to provide full-service management of your Google Grant campaigns. From your Google Grant application, to ad development and launch, and through ongoing optimization, we’ll assist your nonprofit in getting the most out of your paid search budget.

Yes, there are several limitations, for example, the advertising credit cannot be used to promote commercial products or services, and there are restrictions on the types of keywords that can be used in your campaigns.

OpenMoves will provides a live dashboard for reporting along with with our analysis of the grant’s performance. We also provide our list of tasks and recommendations to improve the campaign and continue to reach your goals. You will also be able to track your Google Grant performance through Google Analytics.

Yes, nonprofits can use Google Grants in conjunction with other advertising platforms, such as social media advertising, to maximize their online exposure and reach.

OpenMoves will manage your Grant and make sure you’re in compliance and complying with program policies. As long as you are compliant, the grant will remain in place. We will also assist you in in submitting Google’s required annual application to maintain your eligibility.