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Director of Paid Search

Job Summary

Growing PPC agency seeking full or part-time Senior PPC Analyst. This is a remote job but candidate should be local to Long Island or NYC or Tri-State area for occasional in-person meetings. The Senior PPC Analyst is responsible for managing, optimizing, and operating PPC accounts primarily in Google AdWords and Bing Ads. This role requires significant prior experience in managing and succeeding with PPC accounts spending $20,000+/month. Applicant should have expert-level knowledge of the AdWords platform including PPC strategy, keyword research and selection, copywriting for ads, reviewing performance and making data-driven optimization decisions, and overall PPC account maintenance and operations. Ideal candidate has previous agency experience and is able to manage multiple client accounts simultaneously and effectively across different industries and channels. Candidate should understand AdWords strategies ranging from search, shopping, remarketing and display, and more. This is a client-facing role - candidate should have strong experience speaking directly with clients, preparing client-facing deliverables including PowerPoint presentations and monthly performance reports. Applicant should have a strong background in overall digital marketing landscape, tools, and platforms. Experience with Facebook Ads, Salesforce, SEO, email marketing, and other marketing channels is valuable.

Responsibilities and Duties

• Day-to-day responsibility for AdWords and Bing account management
• Audit new and existing accounts for improvement opportunities
• Create monthly performance reports for clients
• Plan and launch new PPC accounts and campaigns
• Join internal and client-facing calls to present PPC status and performance
• Review Google Analytics and AdWords data to make proactive optimizations to PPC accounts
• Advise client on overall PPC and digital marketing strategies
• Assist in other areas where possible including CRM integration, landing pages, analytics, ETC
• Ultimately own account performance and deliver ROI to clients

Qualifications and Skills

• Day-to-day responsibility for AdWords and Bing account management
• Audit new and existing accounts for improvement opportunities
• Create monthly performance reports for clients
• Plan and launch new PPC accounts and campaigns
• Join internal and client-facing calls to present PPC status and performance
• Review Google Analytics and AdWords data to make proactive optimizations to PPC accounts
• Advise client on overall PPC and digital marketing strategies
• Assist in other areas where possible including CRM integration, landing pages, analytics, ETC
• Ultimately own account performance and deliver ROI to clients

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Self-starters that love digital marketing and want to work independently as well as be part of a bigger team. Virtual professionals that can work out of a home office or a physical one that embrace learning new technologies and get a high from making our clients win. Accountability, autonomy, transparency, and being a good communicator are key ingredients.

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