Whether B2C or B2B …
We’ll build a PPC campaign for your business or your store. We’ll optimize your B2C eCommerce campaigns or your B2B lead-generation strategy.
eCommerce — Shopping Feed Management
Continuous optimization of your eCommerce Shopping Feed is key to eCommerce success. We’ll find the right structure for your shopping campaigns based on your number and range of products, the competition, CPA and ROAS goals.
eCommerce with Facebook & Instagram
Facebook and Instagram are ideal platforms for B2C eCommerce companies that are selling products or services that can be an “impulse buy.” With the tremendous granularity of the Facebook data, we can target the exact audience who may be interested in your products and present them with top-funnel static and video ads to drive them to your site and then retarget to them until they purchase.
Create Quality Product Content
Beyond the ad campaign and generating traffic and excitement about your product offering, you need a strong product and category destination page experience to maximize conversions. Beyond basic product specs, we’ll work with you on a competitive strategy to engage users with high-quality imagery, video, and reviews.
A winning lead-generation strategy is not about traffic generation but about quality leads, about ongoing attention to non-converting keywords, dayparting, ad extensions, ad messaging, call tracking, mobile vs. desktop, and audience demographics. Test top-of-funnel “softer” conversions for thought leadership content, such as eBooks and white papers to start the journey.
eCommerce Text Ads
Traditional text ads still sell products. With many options for creative ad extensions, text ads will highlight key product information and send visitors to the right page. We’ll help you stand out from the crowd with the right mix of PLAs and text ads.
As the largest eCommerce marketplace, Amazon offers phenomenal opportunities to get your products noticed. Whether you sell your products on Amazon or want to highlight products that aren’t on their marketplace, we know how to use Amazon products ads to maximize exposure for your products.
Optimizing your site for lead generation requires an unwavering focus on the user experience. We must ensure consistency of message from ad to landing page and the subsequent journey to conversion. We’ll construct a landing page with clear messaging, minimal distractions, and a direct path to conversions and may also test inline Facebook lead forms for B2C lead generation.
“OpenMoves helped me improve the efficiency and scale of my campaigns by reducing CPA and increasing my ROAS …”
– Ronnie @ Orthofeet
“OpenMoves has made a huge difference to my lead generation. Their multi-channel approach to PPC, SEO, and Social enabled me to gain top web presence in a very competitive market and increased my top line revenue.”
– Yaniv @ Paragon
“We’ve been working with OpenMoves for a few years and are particularly impressed with their knowledgeable team members whom we have worked closely with and who deliver top-notch client service and PPC results.”
– Lauren @ Snow Joe
“We challenged OM to effectively promote dozens of local swim clinics nationally using Facebook and AdWords. This requires constant monitoring, learning and adjusting the campaigns based on real-time analysis. It’s working big time.”
– David @ Fitter & Faster