Left Brain Meets
Right Brain = Revenue
You have just seconds to make a great impression. Users scroll fast, often on mobile, and many platforms have their own quirky consumption patterns. Paid Social success means collaborating between highly technical media buyers and original creative thinkers. Our process combines creative production with technical precision to get the right message to the right user at just the right time.
Good Looks Will Only Get You So far
We’ll build your campaign based on performance and data – not in terms of how pretty the image or video is. Together, we’ll create effective creative assets that will resonate with your target persona and drive them to take action on your site or landing page. Our veteran media buyers push the Facebook and Instagram platforms to their maximum potential.
LinkedIn with the Perfect Buyer
You know who your customers are. We can help you find more of them. Together, we’ll explore the perfect buyer persona, including target firms, job titles, locations, and more, to generate an ultra-efficient, micro-targeted campaign that meets lead generation goals on LinkedIn.
Time-Tested and Proven PPC Process
Audit & Strategy Session
Compressive review of PPC account
Deep dive on business, landscape and competition
Benchmarking & Goal Setting
Audit analytics systems, benchmark current performance
Set goals and measurement tool
Campaign Rebuild
Comprehensive restructure of account across platforms
Total refresh on keywords, audience, bidding and more
Performance Creative
Develop new creative messages and assets that drive results
Optimized for modern best-practices
Real-Time Reporting
Automated dashboard reports in real-time
Regular meetings to review results in progress
Bespoke Attribution Modeling
Experienced media buyers know that a core challenge in paid social advertising is measuring real success, not just view-through sales and brand lift. We use multiple bespoke attribution models and tools to show you which advertising channels are really working and how they are contributing to your bottom line.
We’ll Get You Where Your Audience Is
Going beyond Facebook, Instagram, and LinkedIn can mean a better paid social ad strategy for your brand and target audience. Each social media network — whether it’s Twitter, Pinterest, TikTok, SnapChat, Quora, Reddit or others — offers its own special features and a platform that reaches millions of interested users early in the buying cycle.
Don’t Take our Word for it
Video Testimonials from OpenMoves Customers
“OpenMoves is the best PPC agency I’ve worked with – and I’ve worked with a bunch. Their expertise and strategic thinking allowed us to substantially grow paid digital as a performance channel while hitting CPA goals and other targets.”
Douglas Nelson
Director of Demand Generation,
Justworks Inc.
“We been very impressed with the depth of franchise knowledge and the results we’ve gotten from OpenMoves. Our expectations were very low but we’ve had our best increases month-over-month while working with them.”
Kathleen Kuhn
CEO
Housemaster Home Inspections
“OpenMoves analyzed my acquisition goals by week, looked at my CPAs, looked at my target ROAS and helped us put together a strategy that Brass could use to hit our goals. I’m thrilled with the results, we’ve hit above our projections by 15%”.
Katie Demo
Co-Founder
Brass Clothing
Related Blog Posts
3 Overlooked Strategies for Measuring the True Value of Paid Social Advertising
Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel (CPL/CPA, ROAS, Click/Lead%, and overall ROI) can be misleading, and in many cases obscure the true value that Paid Social is providing. To evaluate performance, often one must look a few layers deep to uncover what could be the best value in digital marketing.
Understanding Google Ads Automated Bidding
Testing automated bidding strategies in your Google Ads account is the best way to learn what works in your account and what doesn’t.
