Amazon Ads: Revenue Up, ACoS Down
We leverage all aspects of Amazon’s campaign types, features and placements to develop a unique and effective media plan for your brand’s optimal success on Amazon. Full-service management across Sponsored Products, Sponsored Brands, and Sponsored Display for our clients.
Amazon PPC Deliverables:
- Keyword research, planning, and optimization
- Negative keyword management
- Bidding strategy and management
- Ad creation and optimization
- ACoS and performance optimization – drive your cost of sale down!
Your Team of Amazon Specialists
Our We-do™ full service provides you with a dedicated team to help you with your Amazon creative strategy, content development, optimization and deployment. Producing positive results with our breadth of talent, transparent workstyle, and 20 years of experience.
Amazon Experts:
- 65+ Amazon clients
- 20 years in business
- Senior team with an average of 11 years experience each
Holistic Amazon Strategy
In unison with our Amazon Advertising capabilities, OpenMoves works with our clients to offer complete Amazon content development and optimization, as well as consultative and strategic services surrounding Amazon logistics.
What We Deliver:
Product listing optimization
Our Amazon experts make sure your product listings are optimized for maximum ROI from the start. We’ll boost organic rankings, and improve sales by optimizing your images and infusing your content with relevant keywords and descriptions.
Comprehensive Amazon Reporting
We manage your business like it’s our own. We offer our brand analytics reports, clients weekly reports, monthly reports, and specialized profit and loss (P&L) reports. We’ll keep you in-the- know with full transparency and make adjustments when needed.
Amazon Storefront Optimization
Our Amazon Specialists are experts at positiioning your products for maxium exposure. We’ll design an eye-catching Amazon storefront with high-quality images and EBC design and development to increase sales and deliver consistent results.
Customer Service and Logistics Planning
As a full service Amazon client, we’ll provide FBA set up and managment solutions. Let us help you set up and manage all of your FBA shipments domestically or internationallly.
Amazon A+ Content
Transform your Amazon sales and take your whole strategy to the next level utlizing Amazon’s Enhanced Brand content, otherwise known as Amazon A+ content. We’ll drive your rankings with product description adjustments helping increase traffic, conversions, and sales.
Amazon Posts
We’ll get your brand discovered by relevant shoppers with Amazon Posts. We’ll share your brands story and inspire shoppers to browse your content. Educating and inspiring your customers will keep them coming back.
Amazon Competitive Analysis
You need a competitive edge on Amazon. We provide our Amazon customers with in-depth monthly reports, analysis and strategic direction to distinguish your product or service with a custom strategy to maximize your budget.
Buy Box Optimization
Your Amazon specialist will do a thorough analysis and audit. Sellers who “win” the highest share of the Buy Box gets 90% of all sales. We’ll help you maximize your share and achieve higher profitability on your products.
Integrated Ecommerce Planning and Reporting
We don’t manage Amazon in a silo. Most OpenMoves clients engage us to manage a combined website and Amazon strategy, enabling us to create a full-spectrum ecommerce media strategy. This includes understanding where Amazon is creating incremental growth versus cannibalization, the impact of pricing strategy between web and Amazon, incrementality of media spend across platforms, and more. Our team will incorporate Amazon into a comprehensive ecommerce strategy to drive profitable growth at scale for your brand.
Amazon Advertising and Content Management
The OpenMoves creative team specializes in developing ads and messaging that drives real media performance. Paid social platforms including Facebook, Instagram and LinkedIn are channels where high performance creative can lift media performance in a big way. Our team will work with you to translate your brand and value prop into creative that speaks to your audience and drives real leads.
Related Case Studies
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In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM’s VP of Paid Media Services provides insights into the benefits and features of this campaign type.
Performance Max Campaign Optimization Insights
In this video, the discussion focuses on Performance Max campaigns, the latest campaign format introduced by Google, which has gained popularity among many advertisers. OM’s VP of Paid Media Services provides insights into the benefits and features of this campaign type.
