Facebook Ads have various levels of audience targeting options available to advertisers. We review some of these options here.
A lead or an ecommerce order often has many contributing sources over several clicks to the website until the conversion occurs. Which should get the credit for that assisted conversion?
Case Study: Paragon Security selected OpenMoves to help them rank in cities where they may not be physically located. Now, Paragon holds the #1 local pack rank for “New York Locksmith,” has doubled organic traffic, and is generating qualified and valuable leads for under $25 each from AdWords.s has lead to heavy competition and aggressive, sometimes black-hat SEO for locksmith local searches.
Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.
Signature Auto case study that was able to increase its leads, traffic, and sales as a result of a focused online marketing strategy leveraging Local SEO and SEM (PPC) strategies.
Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s mistake is to launch a campaign with a slew of broad …