PPC (Pay-Per-Click)

Pay-per-click advertising is an extremely effective method to gain visibility on Google’s 1st page and to convert browsers into clients. We will strategize, create, and manage your Google Adwords and other PPC campaigns and increase relevant traffic to your landing pages while maximizing ROI. We will design new dedicated landing pages on our versatile landing page platform and launch Remarketing banner campaigns to stay top-of-mind with browsers that visited your site.

Research and Account Setup

  • Understand your business, value proposition and sales processes
  • KW evaluation and competitive research for best practices
  • Recommended PPC strategy and budget
  • Setup or optimize PPC account ( Google Adwords, Bing, Yahoo)
  • Conversion tracking for your Web site and landing pages to measure traffic and conversions
  • Install web monitoring tools and analytics as needed

Keywords Generation and Ad Optimization

  • Find converting KW to prevent you from wasting your budget
  • KW into optimized campaign structure and categorized ad groups
  • Write new, customized ads for each ad group of keywords
  • Ongoing bid optimization for CPC, CPA, and CPM model as required
  • Create and manage content targeted campaigns on other sites
  • Monthly optimization of ads and bids based on conversion

Remarketing to Your Visitors

  • Reach browsers that have previously visited your web site (Learn More)
  • Track visitors and follow with banner messages to stay top-of–mind
  • Select strategy  for your products or services, B2B or B2C
  • Design banner ads for the various Google placements
  • Implement, monitor, and optimize the  campaign continuously

Destination Landing Pages

  • Don’t send your visitors to a generic home page
  • Design succinct landing pages that mirror the ads
  • Landing pages can be one page, multiple pages or microsites
  • A/B testing to evaluate best converting  page
  • Multi Variant Testing (MVT) to test where elements of a  page (hero image, promotion…)

Monthly Executive Reports

  • Monthly reporting on traffic, clicks, campaigns, conversions, etc…
  • Your goal is our goal: maximize conversions at the lowest cost
  • Comparison reports to progress month to month and year to year
  • Recommendations for other lead generating activities
  • Monthly calls  to review results and discuss next steps