Getting in the Weeds is a Good Thing

Reporting for Data-Driven Email Marketers

Analytics
Analytics

Drill-Down Campaign Reporting

Drill down to a graphical report of each campaign to easily export or send automatically to other team members. View opens, clicks-to-open, heat maps, hot prospects, ROI, bounces, and much more.

CONVERSIONS: LEADS AND SALES

ROI Tracker

ROI Tracker

Want to know how many leads or sales each email campaign delivered without leaving your OM3 account? Easily customize the ROI tracker and place the free tracking code on your site. You will then be able to track within the campaign the number of purchases, who purchased, value of purchase as well as important lead generation information.

Google Analytics

Google Analytics

Easily integrate your OM3 account with your Google Analytics data allowing you to review the impact that your email activity is having on website traffic and engagement. Automatically link all email campaigns with the right UTM parameters so you can track visits and conversions via email campaigns in your GA dashboard.

Reporting Across Campaigns

Optimize your strategy by reviewing email results over time and across campaigns. In the last 90 days, which campaigns had the most opens, engagement, or fewest suppressions? When did you have a jump in list growth or the highest ROI — and from which campaign?

reporting

Email Marketing

Compare Campaigns for Best Performers

Check off which campaigns you want to evaluate and see a side-by-side comparison of all key campaign parameters highlighted with the best performers. Filter your analysis by any variable in your data, and then use your findings to create the best-performing segment.

Scoring & Contact-Level Reporting

Analyze the behavior of each contact and how they engage with your brand at a granular level. Add scoring parameters based on email engagement, frequency, and website visits. Have your sales people prioritize contacting leads based on a score or send an automated email once a prospect reaches a “hot” score level.

CONVERSIONS: LEADS AND SALES

Email Client Analysis

Where are your clients reading your emails? Which one is opening in Outlook vs. Gmail? iPhone vs. Android? Safari vs. Explorer? OM3 provides you with a detailed breakdown so you can optimize designs and content.

Geo-Mapping and Tracking

Geo-Mapping and Tracking

View your opens overlaid on a global map to spot where most of your marketing ROI is coming from. Zoom in and out, mark a location, and OM3 will automatically tally up those subscribers. Instantly create data segments from these hotspots and target your customers with personalized location-based offers.