Getting in the Weeds is a Good Thing
Reporting for Data-Driven Email Marketers
Drill-Down Email Campaign Reporting
Drill down to a graphical report of each campaign to easily export or send automatically to other team members. View opens, clicks-to-open, heat maps, hot prospects, ROI, bounces, and much more.
CONVERSIONS: LEADS AND SALES
ROI Tracker
Want to know how many leads or sales each email campaign delivered without leaving your OM3 account? Easily customize the ROI tracker and place the free tracking code on your site. You will then be able to track within the campaign the number of purchases, who purchased, value of purchase as well as important lead generation information.
Google Analytics
Easily integrate your OM3 account with your Google Analytics data allowing you to review the impact that your email activity is having on website traffic and engagement. Automatically link all email campaigns with the right UTM parameters so you can track visits and conversions via email campaigns in your GA dashboard.
Reporting Across Campaigns
Optimize your strategy by reviewing email results over time and across campaigns. In the last 90 days, which campaigns had the most opens, engagement, or fewest suppressions? When did you have a jump in list growth or the highest ROI — and from which campaign?
Email Marketing
Compare Campaigns for Best Performers
Check off which campaigns you want to evaluate and see a side-by-side comparison of all key campaign parameters highlighted with the best performers. Filter your analysis by any variable in your data, and then use your findings to create the best-performing segment.
Scoring & Contact-Level Reporting
Analyze the behavior of each contact and how they engage with your brand at a granular level. Add scoring parameters based on email engagement, frequency, and website visits. Have your sales people prioritize contacting leads based on a score or send an automated email once a prospect reaches a “hot” score level.
CONVERSIONS: LEADS AND SALES
Email Client Analysis
Where are your clients reading your emails? Which one is opening in Outlook vs. Gmail? iPhone vs. Android? Safari vs. Explorer? OM3 provides you with a detailed breakdown so you can optimize designs and content.
Geo-Mapping and Tracking
View your opens overlaid on a global map to spot where most of your marketing ROI is coming from. Zoom in and out, mark a location, and OM3 will automatically tally up those subscribers. Instantly create data segments from these hotspots and target your customers with personalized location-based offers.
Client Success
“OpenMoves built our email marketing program. They customize, deliver, and track our franchisees newsletters and event-marketing campaigns. OM is educating our community on marketing best practices both in person and online. It’s been a great partnership …”
– Jason @ TAB
CLIENT SUCCESS
“I love that along with their great email platform, they can also help craft the email content. The service the company offers is excellent. Their drag-and-drop editor makes it easy to create email templates.”
– Noah @ Everfresh
CLIENT SUCCESS
“The platform and service have been extremely reliable. We like the ability to segment our list and deliver targeted content. Their cart abandonment system helped us recover some customers that otherwise might have been lost.”
– Mark @ RFID Journal
CLIENT SUCCESS
“The platform and service have been extremely reliable. We like the ability to segment our list and deliver targeted content. Their cart abandonment system helped us recover some customers that otherwise might have been lost.”
– Kevin @ Veeco
