We’ll Help You
Get Your Google On
The power of intent-based advertising rocketed Google from a tiny startup to the world’s most valuable media company. Their stellar platform can take your business to new heights, too – but it’s a precise science. Knowing what ad words to buy, where to buy them, and how to make your message unique will help you land your message just right.
Search Advertising Solutions That Work Across Industries
Lead-Generation
Turn visitors into qualified leads and leads into customers with our lead-gen team. We’ll deploy search engine marketing (SEM) strategies specifically crafted to generate marketing qualified leads (MQLs), sales qualified leads (SQLs), and real customers – based on data you can see directly.
Ecommerce
Ecommerce changes daily. Understanding the latest — product feeds, Google Merchant Center, Google’s newest Shopping campaign types, and other key shopping trends — is key to ecommerce success. Our team has managed millions in ecommerce PPC by focusing on strategies that drive real return on advertising spend.
Bing: The Hidden Gem that Drives Scale and Efficiency
Google’s little brother is all grown up. Bing can offer surprising new reach and improved efficiency. We’ll review your Bing opportunity, launch new efforts or optimize your existing campaign with new data or targeting. For many industries, Bing offers cheaper clicks and higher ROAS than Google. Let’s explore, together.
Measuring Success beyond the Last Click
Many marketers measure Paid Search efforts on last click attribution. But this muddies the comparison to other media channels and can confuse the effectiveness of top funnel and low funnel campaigns. Clear analytics can make the difference between an on-target campaign and a money pit. We’ll make sure you’ve got a crystal clear view of your results.
Related Blog Posts
Tips on Navigating Healthcare & Wellness Restrictions for META Ads
Understanding the Upcoming Changes in META’s Advertising Policies Over the last month, META has begun notifying advertisers in the Health & Wellness category on policy changes set to commence January 2025 onwards. Key Questions Arising from META’s Policy Updates First off, there are likely more questions than answers at this point. “What is happening? What […]
Media Buying from First Principles: The Principle of Underlying Media Quality
Today’s media buying strategies have become complex. Opaque campaign types and audience targeting strategies obscure the actual media that is being purchased. Post-click performance analysis is the default way of interpreting media quality. There is validity to this but it must be balanced against a first principles approach: we must buy good quality media to […]
A Time-Tested and Proven PPC Process
Audit & Strategy Session
Compressive review of PPC account
Deep dive on business, landscape and competition
Benchmarking & Goal Setting
Audit analytics systems, benchmark current performance
Set goals and measurement tool
Campaign Rebuild
Comprehensive restructure of account across platforms
Total refresh on keywords, audience, bidding and more
Performance Creative
Develop new creative messages and assets that drive results
Optimized for modern best-practices
Real-Time Reporting
Automated dashboard reports in real-time
Regular meetings to review results in progress
Don’t Take our Word for it
Video Testimonials from OpenMoves Customers
“They’ve really helped us lower our acquisition costs. They are always analyzing which channel is better and where we’ll get the best return on each dollar spent on advertising.”
Fiona Tilley
CEO & President
GURHAN New York, Inc.
“OpenMoves is the best PPC agency I’ve worked with – and I’ve worked with a bunch. Their expertise and strategic thinking allowed us to substantially grow paid digital as a performance channel while hitting CPA goals and other targets.”
Douglas Nelson
Director of Demand Generation,
Justworks Inc.
“We been very impressed with the depth of franchise knowledge and the results we’ve gotten from OpenMoves. Our expectations were very low but we’ve had our best increases month-over-month while working with them.”
Kathleen Kuhn
CEO
Housemaster Home Inspections
